Summary
Overview
Work History
Education
Skills
Timeline
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Brian Peterson

Naples,Florida

Summary

Strategic, results-oriented General Manager and Licensed Yacht Broker with over a decade of leadership in marine sales, dealership operations, and client-focused service delivery. Proven success in P&L management, budgeting, KPI tracking, and leading high-performing teams across both marine and financial services. Strong background in sales strategy, vendor negotiation, and multi-department oversight. Combines a hands-on leadership approach with deep knowledge of customer relationship management and operational efficiency. Passionate about performance, people and service excellence.



Overview

16
16
years of professional experience

Work History

Area Manager/Employing Licensed Yacht Broker

One Water Yacht Group
08.2022 - Current
  • Lead yacht broker for the Southwest Florida region, managing high-end yacht sales for Sunseeker, Absolute and Riviera Yachts.
  • Conduct market analysis and trend forecasting to shape pricing strategies and drive performance.
  • Collaborate with management on revenue targets, budgeting, and performance improvement plans.
  • Guide clients through all phases of the sales process with a focus on service satisfaction, and long-term relationship building.
  • Coach newer brokers, monitor KPIs, and contribute to dealership marketing and lead generation efforts.
  • Coordinate closely with service and operations to ensure smooth post-sale delivery and ongoing support.

Location Manager

Galati Yacht Sales
08.2020 - 08.2022
  • Oversaw all aspects of a top-performing yacht sales location, including staff leadership, budgeting and customer satisfaction.
  • Developed and implemented sales strategies and KPI metrics to optimize broker performance and service operations.
  • Led recruitment, hiring, training, and coaching of brokers and support staff.
  • Built strong relationships withe vendors, contractors, and lenders to ensure seamless closings and service support.
  • Played a key role in market positioning, client retention strategies, and internal process improvements.
  • Reported on location performance and collaborated with leadership to meet company goals.


General Manager

Naples Bay Marina
11.2015 - 08.2020
  • Directed all business operations, including P&L, budget planning, inventory, staffing, and sales growth.
  • Recruited, mentored, nd retained cross-functional teams across sales and marna services.
  • Created and tracked KPIs to monitor financial performance. customer satisfaction, and team accountability.
  • Oversaw vendor relations and procurement to maintain inventory levels and cost efficiency.
  • Implemented and managed CRM systems to track leads, accounts, and service pipelines.
  • Led monthly performance reviews. resolved client concerns, and ensured consistent brand experience.

Owner/Operator

First Metropolitan Mortgage
01.2010 - 10.2015
  • Owned and operated a successful mortgage origination business focused on customer service and compliance.
  • Managed all aspects of operations including client consultations underwriting, and closing coordination.
  • Ordered appraisals, title services, and facilitated communication between borrowers and loan officers.
  • Advised clients on mortgage options aligned with their financial goals.
  • Ensured full documentation and timely processing of loan applications to support approval rates and turnaround time.
  • Developed long-term clent relationships through ethical, transparent practices.

Education

Wichita State University
Wichita, Ks

Skills

  • Profit & Loss (P&L) Management
  • Multi-Department Oversight (Sales & Service)
  • KPI Development & Performance Tracking
  • Budgeting & Strategic Planning
  • Sales Leadership & Client Retention
  • Team Building & Coaching
  • Inventory & Vendor Management
  • CRM Management & Reporting
  • Ethical Client Consultation
  • Yacht & Marine Industry Knowledge
  • Marketing & Advertising Strategy
  • Contract Negotiation & Closing
  • Customer Satisfaction Focus

Timeline

Area Manager/Employing Licensed Yacht Broker

One Water Yacht Group
08.2022 - Current

Location Manager

Galati Yacht Sales
08.2020 - 08.2022

General Manager

Naples Bay Marina
11.2015 - 08.2020

Owner/Operator

First Metropolitan Mortgage
01.2010 - 10.2015

Wichita State University

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