BRIAN RICHARDS
BIRMINGHAM,AL
Summary
Dedicated Golf Professional with 3+ years of experience delivering exceptional service and first-class operations for members and guests. A reliable and trusted assistant who consistently supports the needs of members, guests, and staff while upholding high standards of professionalism and hospitality.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Assistant Golf Professional
Shoal Creek Golf Club
02.2023 - Current
- Assist the Director of Golf with membership duties and help with the ordering of merchandise, inventory management, and sales.
- Instruct over 100 golf lessons annually, leading junior camps and comprehensive player development programs that enhance skill levels and engagement for members and guests.
- Lead and manage a weekly Men's Clinic, delivering comprehensive instruction across all facets of the game—including swing mechanics, short game, and on-course strategy—to improve player performance and experience.
- Contribute to record-breaking retail performance at Shoal Creek, helping drive golf shop sales to exceed $1 million annually for the first time ever in my first year, a milestone consistently achieved each year since.
- Plan, organize, and execute over 15 tournaments annually, including member events, corporate outings, charity fundraisers, and special group functions. Oversee all aspects of event operations—from initial planning and registration to on-course coordination and post-event follow-up—ensuring a seamless, high-quality experience that enhances member satisfaction and promotes club engagement.
Pro Shop Associate
Tiger Point Golf Club
05.2020 - 02.2023
- Provided front-line service in the pro shop, checking in members and guests for tee times while assisting with retail sales, merchandise management, and overall customer service.
- Demonstrated products to customers, discussed features, and redirected objections to capture sales.
- Oversee daily operations of a 75+ golf car fleet, ensuring optimal maintenance, cleanliness, and availability for members and guests to support a high-quality golf experience.
- Demonstrated strong communication skills while interacting with customers, answering questions, and resolving issues.
Assistant Volunteer Coach
Gulf Breeze High School
08.2022 - 11.2022
- Developed and implemented personalized practice plans and performance goals for 12+ high school athletes, aligning individual development with overall team objectives to drive improvement and competitive success.
- Traveled with the team to matches, providing strategic, hole-by-hole coaching tailored to varying course conditions and competitive scenarios. During competition, guided athletes through shot making and green reading decisions in real time, enhancing their execution and increasing scoring success.
- Integrated a culture of integrity, responsibility, and a fun working environment for the athletes and coaching staff.
Sport Management Graduate Assistant
University of Southern Mississippi
08.2021 - 05.2022
- Assisted Professors with lesson preparation and curriculum implementation, while being a full time student and athlete.
- Managed testing center operations 3+ days per week, ensuring students completed exams with integrity while providing a supportive environment that allowed ample time for optimal performance.
- Provided support to faculty and staff by assisting in research and the development of new initiatives and programs.
- Graded assignments for Sports Management courses and provided constructive feedback to students.
Education
Master of Science - Sports/Business Management
University of Southern Mississippi
Hattiesburg, MSBBA - Communications/Sports Management
University of Southern Mississippi
Hattiesburg, MS05.2021
Accomplishments
- Participant in the USGA Men's 2016 U.S. Amateur
- Individual Champion of the 2019 Ryman Hospitality Intercollegiate in Nashville, TN
- 2024 Alabama - NW Florida Section Match Play Champion
- Nominated for the 2018-2019 Student-Athlete of the Year in all sports at the University of Southern Mississippi
Certification
- PGA Associate Program
- Titleist University Certifications
Awards
- Student-Athlete Advisory Committee Member,
- Conference USA Academic Honor Roll 2017/18, 2018/19, 2019/20, 2020/21
- Srixon Academic All-American 2019-2020, 2020-2021
- University of Southern Mississippi 2018-2019 All Sports Student Athlete of the Year Nomination
HIGHLIGHTS
- Host Assistant Professional for the 2024 Alabama State Amateur - 156 Amateurs from the state competing.
- Host Assistant Professional for the 2023 PGA WORKS (PWCC) - the most culturally significant championship in collegiate golf. Founded in 1986, the inspiration from the event stemmed from elevating the game at minority colleges and universities. 197 competitors from 58 schools.
Timeline
Assistant Golf Professional
Shoal Creek Golf Club
02.2023 - Current
Assistant Volunteer Coach
Gulf Breeze High School
08.2022 - 11.2022
Sport Management Graduate Assistant
University of Southern Mississippi
08.2021 - 05.2022
Pro Shop Associate
Tiger Point Golf Club
05.2020 - 02.2023
Master of Science - Sports/Business Management
University of Southern Mississippi
BBA - Communications/Sports Management
University of Southern Mississippi
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