Brian Roy
San Jose,CA
Summary
Successful and focused Liquor industry professional, with over 20 years of experience. In the last 9 years I have been employed as a supplier where I have created and, more importantly maintained, second to none relationships in Silicon Valley. These relationships include On and Off Premise retail, both of the major distribution companies, and the bartending community. I feel I would be a great asset to your company for these reasons.
Overview
9
9
years of professional experience
Work History
Highland Park Market Lead for Silicon Valley
Edrington Americas
San Jose, USA
07.2021 - Current
- Increased sales in San Mateo and Santa Clara counties for Highland Park whisky
- Grew the Highland Park whisky business in my territory by over 300% in my tenure compared to the previous 3 year (non 2020 covid) period
- Taught 2 Masterclass sessions at Whiskies of the World
- Maintained an amazing reputation in this business as a supplier that is trusted within the community and our distributor team, as well as the competition
On-Premise Specialist
William Grant & Sons
San Jose, USA
04.2018 - 09.2020
- Oversaw 80 of the highest volume on premise accounts from the Palo Alto and San Jose metro areas
- Increased sales approximately 50% in those accounts over 2 years
- Created sponsorships with Cinequest Film Festival and San Jose Jazz Festival that greatly increased brand visibility, as well helped facilitate the sponsorship with the San Jose Sharks
- Maintained and created excellent relationships with the local account world
Onsite Activation Specialist for Diageo
Inspira Marketing
San Jose, USA
08.2015 - 02.2018
- Worked on behalf of Diageo Spirits in partnership with Southern Wine and Spirits Distributing; marketing and activating their Core 4 Brands of Captain Morgan, Smirnoff, Ketel One, and Crown Royal
- Oversaw 40 key high-volume accounts dealing directly with gatekeepers to implement events, menus, features, and anything that promotes our brands to the millennial consumer
- Had increased all my brands coverage and sales in my accounts since my inception
- Had built their innovation brands sales more than anyone else on my team by utilizing unique marketing plans and utilizing the trust I have built with my gatekeepers
Education
Bachelor of Arts - Anthropology
San Jose State University
San Jose, California05.2009
Skills
- Excellent verbal and written skills
- Proficient in conversational Spanish
- Ability to transform innovative sales ideas into real life solutions
- Experience using social media interactions with influencers to engage brand visibility
- Outstanding knowledge of the Silicon Valley liquor industry
References
- Jeremiah Courtney, Vice President, On-Premise, USA & Canada for William Grant & Sons, (646) 287-8233
- Troy Paredes, Pacific Wine and Spirits, (310) 869-3364
- Guillermo Montes, Key Account Specialist Pacific Wine and Spirits, (408) 373-2463
Accolades
- Biggest Obstacle Overcome in Account, Inspira Activation Army 2016 awards ceremony, Made Ketel One the number one vodka at one of California’s top ten vodka accounts, One of 4 awards given to 200 participants in ceremony.
- Cocktail Wars 2013, North American competition, San Francisco Division, Awarded most creative cocktail, as well as second place overall for the Jalapeno Avocado Margarita.
- Social Media Recognition, I have a following of over 10,000, that I use regularly to engage the international whisky community and influencers.
Timeline
Highland Park Market Lead for Silicon Valley
Edrington Americas
07.2021 - Current
On-Premise Specialist
William Grant & Sons
04.2018 - 09.2020
Onsite Activation Specialist for Diageo
Inspira Marketing
08.2015 - 02.2018
Bachelor of Arts - Anthropology
San Jose State University