Brian Van Hoven
Palm Springs,CA
Summary
Professional leader with extensive experience in driving strategic initiatives and fostering effective team collaboration. Strong background in project management, budget oversight, and stakeholder engagement, ensuring organizational goals are met efficiently. Known for adaptability, reliability, and focus on achieving impactful results. Skilled in leveraging data-driven insights, optimizing processes, and mentoring teams to excel in dynamic environments.
Overview
18
18
years of professional experience
Work History
Associate Director, Integrated Communications
Octane Public Relations & Advertising
Remote
04.2021 - Current
- Design and implement multi-channel integrated marketing campaigns spanning public relations, digital marketing, advertising, social media, and events, ensuring cohesive brand storytelling.
- Manage a team of five across account, digital, and creative roles, fostering collaboration and achieving campaign excellence. Oversee resource allocation, budget management, and analytics, optimizing campaign impact and brand alignment.
- Assist with business development efforts, spearheading the proposal management processes that secured over $2M in new and repeat business.
- Ensure all creative and communications strategies align with client brand identity and business objectives.
Information Management Specialist
U.S. Department of State
Kathmandu, Nepal
09.2019 - 04.2021
- Liaised with key stakeholders to coordinate the delivery, collection, and clearance processes, supporting five government agencies in effectively navigating diplomatic protocols and policies.
- Managed mail operations center operations and personnel, overseeing on-the-job training, implementing work development plans, and conducting performance evaluations for five staff members.
Senior Account Executive
Octane Public Relations & Advertising
Washington, DC
09.2015 - 09.2019
- Directed comprehensive communications initiatives, including advertising, community engagement, and media relations, enhancing client visibility.
- Crafted data-driven marketing strategies and executed advertising plans to meet client objectives, monitoring key performance metrics to ensure campaign success.
- Authored and presented new business proposals, contributing significantly to client acquisition and retention.
Account Executive
The Media Network
Silver Spring, MD
08.2013 - 09.2015
- Executed media planning and buying strategies, ensuring cost-effective and impactful campaigns.
- Conducted market and consumer analysis to identify growth opportunities and optimize brand positioning.
- Led community engagement initiatives, aligning brand messaging with local audiences.
Marketing Director
Telemundo Washington
Arlington, VA
05.2008 - 07.2013
- Developed and implemented a comprehensive brand and marketing strategy, elevating the station’s market presence.
- Produced high-impact promotional content, including in-house and client television advertisements, aligning with creative vision requirements.
- Orchestrated major station events, managing talent, logistics, and schedules to create memorable brand experiences.
- Established and nurtured media relationships, driving consistent public relations success.
Education
MBA - Business Administration
The Pennsylvania State University
Bachelor of Science - Management
Providence College
Skills
- Project management
- Relationship building
- Team collaboration and leadership
- Operations management
- Event planning
- Proposal writing
- Community outreach
- Strategic planning
- Digital marketing
- Marketing campaign development
- Branding
- Media relations
ADDITIONAL WORK EXPERIENCE
- U.S. Peace Corps, Public Health & Business Development Specialist
- Capital Area Food Bank, Agency Relations Manager
- Kerr-Tar Council of Governments, AmeriCorps VISTA Community Outreach Coordinator
Timeline
Associate Director, Integrated Communications
Octane Public Relations & Advertising
04.2021 - Current
Information Management Specialist
U.S. Department of State
09.2019 - 04.2021
Senior Account Executive
Octane Public Relations & Advertising
09.2015 - 09.2019
Account Executive
The Media Network
08.2013 - 09.2015
Marketing Director
Telemundo Washington
05.2008 - 07.2013
Bachelor of Science - Management
Providence College
MBA - Business Administration
The Pennsylvania State University