Iman Thambi
Brooklyn,NY
Summary
Young fundraising professional with a strong foundation in digital marketing, background in academic research, and aptitude for acquiring new skills. Seeking opportunities to grow her career and leverage her versatile skill set in a creative and challenging workplace.
Overview
8
8
years of professional experience
Work History
Associate Director, Integrated Marketing
Planned Parenthood Federation of America
03.2021 - Current
- Promoted from previous position, Integrated Marketing Strategist.
- Develops innovative integrated and multichannel programs designed to increase revenue across channels and engage new and existing audiences including but not limited to monthly sustainers, mid-level donors, and planned giving audiences.
- Proactively identifies opportunities for cross-platform experiences to drive results.
- Serves as the day-to-day project manager on integrated marketing campaigns with a digital-first lens to create a unified experience for supporters across channels and meet KPIs for key programmatic and donor segments (sustainers, mid-level, etc).
- Builds relationships, collaborates, and leads projects across vendors and internal departments including direct response, organizing, and strategic partnerships to develop and execute campaigns
- Improves overall team efficiency by streamlining project management processes and implementing new collaboration tools.
- Spearheads the development and launch of a new campaigns leading to increased sustainer revenue
- Manages relationships with cross-functional teams for multiple successful large-scale projects.
Digital Media Director
A-R Marketing
10.2018 - 03.2021
- Quickly promoted from previous positions, Digital Media Manager, Coordinator, and Analyst
- Oversaw all digital marketing efforts for several clients in a demanding and fast-moving industry, Quickly promoted and entrusted with additional responsibilities before eventually leading the department.
- Designed, executed, and managed digital advertising campaigns with Google.
- Created and wrote copy for engaging email and texting campaigns that resonated with clients’ customer base.
- Responded to online reviews, providing reputation & listing management as well as organic SEO
- Oversaw recruitment, hiring, and management of digital department interns and direct reports
- Increased brand visibility and client portfolio by developing and executing comprehensive digital media strategies.
- Collaborated with cross-functional teams to create cohesive branding messages across all digital channels.
- Streamlined audience targeting for personalized advertising with thorough market research and data analysis.
Marketing and Administrative Coordinator
Signed by Josette, LLC
08.2018 - 04.2019
- Designed and executed thoughtful and effective email outreach campaigns, instituted and managed use of email automation software, established the business as a Woman Owned Small Business in order to begin bidding on government contracts
- Streamlined office operations by implementing efficient administrative processes and procedures.
- Enhanced communication between departments with timely and accurate preparation of project briefs.
- Improved customer satisfaction through prompt and professional handling of inquiries and concerns.
Emergency Room Scribe/Trainer
Blanchard Valley Hospital
01.2017 - 06.2018
Heritage Intern
Robben Island Museum
Research Assistant
NYU Department of Psychology
09.2015 - 05.2016
Education
Bachelor of Arts - Psychology
New York University
New York, NY05.2016
Skills
- Hustle, Trumpia, Simple Texting
- Google Ads
- Everyaction, Infusionsoft CRM, Mailchimp, Constant Contact, Clickback
- Chatmeter
- Spanish Translation
- Microsoft and GoogleSuite
- Adobe Creative Suite
- Report Writing
- Meeting Coordination
- Presentations
- Team Collaboration
- Project Management
- Data Interpretation
- Strategic Leadership
- Key Relationship Management
Languages
Spanish
Limited Working
Timeline
Associate Director, Integrated Marketing
Planned Parenthood Federation of America
03.2021 - Current
Digital Media Director
A-R Marketing
10.2018 - 03.2021
Marketing and Administrative Coordinator
Signed by Josette, LLC
08.2018 - 04.2019
Emergency Room Scribe/Trainer
Blanchard Valley Hospital
01.2017 - 06.2018
Research Assistant
NYU Department of Psychology
09.2015 - 05.2016
Heritage Intern
Robben Island Museum
Bachelor of Arts - Psychology
New York University
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