Samaria Vereen
Associate Director, Education Content Strategy
Charlotte,NC
Summary
Experienced Content Strategist with expertise in conceptualizing, strategizing, and executing digital media tactics across social media platforms, websites, and other digital channels. Recognized for a creative approach to complex projects, demonstrating flexibility and innovation. Skilled in engaging and entertaining audiences while maintaining a consistent brand voice. A personable leader with a proven track record of collaboration, results-driven performance, and consistently surpassing goals and achieving monthly growth metrics.
Overview
9
9
years of professional experience
9
9
years of post-secondary education
Work History
Associate Director, Education Content Strategy
Planned Parenthood Federation Of America
07.2023 - Current
- Create and oversee a specialized process for developing digital health education content
- Develop and execute strategies to create engaging digital health education content across various platforms, including social media, websites, and blogs
- Advocate for the adoption and integration of new digital education content priorities across multiple divisions
- Collaborate with leaders across departments to ensure adherence to brand consistency, social media best practices, education standards, and the latest channel capabilities in developing educational content
- Partner with the social media team to create and refine ROI analytics and benchmarks that support the education team's audience development objectives
Social Content Manager
Planned Parenthood Federation Of America
01.2019 - 06.2023
- Conceptualized and developed a multi-channel social media content strategy for both new and existing platforms
- Expanded the organization's digital community by implementing innovative strategies for organic content and paid social media, while also extending our presence to new platforms
- Monitored and evaluated the success of emerging channels and content strategies in alignment with overall team objectives
- Developed and managed content calendar to meet deadlines and engagement goals
- Worked closely with design team to create visually appealing graphics that complemented written content
- Developed proactive frameworks for cross-divisional collaboration, including leading content planning meetings, transforming ideas into actionable concepts, and ensuring all stakeholders were informed and aligned to meet project goals and deadlines
Community Health Program Coordinator
Planned Parenthood South Atlantic
9 2015 - 1 2020
- Coordinated and delivered evidence-based reproductive health education programs, workshops, and outreach events aimed at adolescents and adults
- Created Back 2 Basics, the first local reproductive health web series for young adults aged 18-24, covering a range of sexual health topics
- Supervised a team of senior-level interns, providing them with field experience in community health education for academic credit
- Built and nurtured community partnerships with local public health organizations and stakeholders by actively participating on community boards and coalitions as Planned Parenthood's local representative
- Collected, analyzed, and submitted program and evaluation data to measure grant outcomes
Education
Masters of Public Health - Health Promotion And Behavioral Science
San Diego State University
San Diego, CA 08.2017 - 05.2019
Bachelor of Science - Public Health
College of Charleston
Charleston, SC 08.2011 - 05.2015
Skills
Analytical
Copy writing
Creative
Detail oriented
Flexibility
Google suites
Leadership
Market research
Microsoft office
Networking
Organization
Problem solver
Program management
Project management
Public speaking
Social media content creation
Strategic planning
Understanding social media culture
Understanding trends
Languages
English - Advanced
Spanish - Basic
Accomplishments
- Planned Parenthood Federation of America (Milestone Achievement) - Virtually co-hosted Planned Parenthood's bi-annual Sex Education Conference, Drawing Water from a Deeper Well, for all Planned Parenthood affiliates - 2024
- Planned Parenthood Federation of America (Milestone Achievement) - Expanded our national TikTok platform to 100K followers, achieving consistent month-over-month KPI growth - 2023
- Planned Parenthood Federation of America (Milestone Achievement) - Delivered a conference workshop on leveraging social media platforms to educate, engage, and grow online audiences - 2021
- Planned Parenthood Federation of America (Social Platform Launch) - Successfully launched and managed the organization's TikTok platform, significantly expanding the organization's digital footprint and enhancing engagement with patients and supporters - 2021-2023
- Ryan White Wellness Center, Roper St. Francis Healthcare (Program development ) - Designed a proposal for a social media-based health education program targeting adolescents and young adults to enhance knowledge, attitudes, and behaviors related to sexual health - 2019
- Prisma Health (Program design) - Created a web series for Teen Talk, a health education curriculum for middle and high school students, offering a remote-access option through the organization's smartphone app - 2018
Awards and Recognition
- Magazine feature, The Bold Journey, spotlighting business endeavors and risk taking skills - 2024
- Newspaper spotlight, Post and Courier, for local education work with Planned Parenthood and Back to Basics reproductive health web series - 2018
- Senior leader recognition, Cecil Richards, Former CEO of Planned Parenthood, for exemplary community health work and program management - 2018
Timeline
Associate Director, Education Content Strategy
Planned Parenthood Federation Of America
07.2023 - Current
Social Content Manager
Planned Parenthood Federation Of America
01.2019 - 06.2023
Masters of Public Health - Health Promotion And Behavioral Science
San Diego State University
08.2017 - 05.2019
Bachelor of Science - Public Health
College of Charleston
08.2011 - 05.2015
Community Health Program Coordinator
Planned Parenthood South Atlantic
9 2015 - 1 2020