Brian Williams
North Tonawanda,NY
Summary
Sales leader with proven ability to drive revenue growth and enhance team performance. Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for leadership, communication, and problem-solving skills.
Overview
27
27
years of professional experience
Work History
Director of Sales and Customer Service – Laboratory/Products Divisions
Great Lakes Dental Technologies
01.2016 - Current
- Reports directly to the VP of Sales- Grow sales through outbound and inbound calls and practice visits, Coach and Develop Sales Team, Create Career Paths and Internal Growth for Employees, Conduct Weekly One-on-One Meetings with Employees and Staff, Conduct Monthly Sales Training Meetings, Develop Employee Strengths, Increase Revenue, Increase Profitability, Daily Metric Review and Assessment, Monthly Incentive Review, Hiring and Onboarding, Projections and Analysis
- Exceeded revenue and profit targets every year
- Promoted three times in first 5 years
- Successfully hit and exceeded monthly and yearly quota
- Grew new clear aligner product second largest line in our laboratory
- Created career development plans and had several employees promoted
- Responsible for 55 million in annual revenue
Senior Regional Manager of Practice Development
Aspen Dental Management Inc.
01.2007 - 01.2016
- Multi-unit practice management
- Responsible for over 17 million annually
- Increase Revenue, Increase Profitability, Profit and Loss Reports, Annual Budgeting, Hiring, Coaching and Developing, Create Career Paths and Internal Growth for Employees, Opening New Practices, Relationship Building with Doctors, Patients and Employees, Patient Satisfaction, Monthly Office Reviews, Monthly Incentive Reviews, Sales Training
- Promoted 4 times within 5 years
- Rebuilt a 9-office region in Central New York
- Increased employee engagement by 40% my first year in Central New York
- Successfully opened over 50 new practices on New Office Development
- Successfully trained over 50 new managers
Sales and Marketing Director
Direct Buy of Buffalo
01.2006 - 01.2007
- Give presentations and tours to prospective clients
- Build up relationships with clients
- Increase client memberships
- Have extensive knowledge of products and terms, benefits and conditions of client contracts
- Worked in a high-paced commission-based sales position
- First Sales Director to enroll seven consecutive clients
- Achieved and surpassed assigned sales quota throughout employment
Branch Manager
Tuxedo Junction, Greater Buffalo
01.1998 - 01.2007
- Customer Service, Customer Consultations, Personnel Training, Bookkeeping, Profit and Loss Reports, Trade Shows, Ordering/Invoicing, Telemarketing, Warehousing, Sales and Merchandising, Staff Development, Records Management, Cash Management, Troubleshooting/Problem Solving, Inventory Control, Quality Control, New Customer Development, Policies and Procedures
- Employee of the Month, a company-wide award
- Received the honor seven times
- Received an Outstanding Service Award at the Company Awards Dinner
- Registered the most weddings three years
- Ranked number one in sales three years
- One of three people in the company’s history to manage a branch location while attending college full-time
Education
B.A. - Communication
State University of New York at Buffalo
Buffalo, NYSkills
- Sales training and leadership
- Revenue Growth
- Sales funnel management
- Pipeline Development
- KPI analysis
- Relationship Building
- Strategic Planning
- Sales team motivation
- Profitability Optimization
- Sales strategy development
- Negotiation expertise
- Sales Presentations
References
Available upon request.
Timeline
Director of Sales and Customer Service – Laboratory/Products Divisions
Great Lakes Dental Technologies
01.2016 - Current
Senior Regional Manager of Practice Development
Aspen Dental Management Inc.
01.2007 - 01.2016
Sales and Marketing Director
Direct Buy of Buffalo
01.2006 - 01.2007
Branch Manager
Tuxedo Junction, Greater Buffalo
01.1998 - 01.2007
B.A. - Communication
State University of New York at Buffalo
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