Brian Wright
San Diego,,CA
Summary
Accomplished and results-oriented content writer and marketing specialist with extensive experience in content creation, editing, marketing operations, and project management. Former award-winning multimedia journalist with a proven track record in brand voice development and effective omnichannel communication strategies.
Overview
15
15
years of professional experience
Work History
MARKETING SPECIALIST
Axos Bank
San Diego, CA
09.2021 - 10.2026
- Craft marketing strategies along with business unit leaders and VPs across consumer banking.
- Own projects from start to finish, gain approvals from marketing leaders and compliance, and use Adobe Workfront as project management software.
- Track performance data and metrics tied to campaigns for emails, web pages, landing pages, flyers, and other assets.
- Write and edit engaging, impactful content for multiple business units, including consumer deposits, small business banking, auto lending, and mortgages.
- Deliver measurable results that drive growth, engagement, submitted applications, and funding.
SPORTS EDITOR
Casa Grande Dispatch, pinalcentral.com
Casa Grande, AZ
12.2016 - 07.2021
- Covered 12 high schools and Central Arizona College, along with a variety of news stories across Pinal County.
- Doubled the website's page views to 2.5 million per month.
- Managed weekly and daily story budgets, assigning stories to a team of full-time staff writers and freelancers.
- Produced and hosted a weekly podcast, increasing the audience and advertising revenue by 50% through new sponsorships.
- Managed content in the company's CMS, and designed news pages using InDesign.
COMMUNICATIONS MANAGER
Experience Scottsdale
Scottsdale, AZ
05.2016 - 12.2016
- Served as the media contact to generate positive local, national, and international publicity for the city and Experience Scottsdale members.
- Wrote and edited press releases, monthly newsletters, and other communications materials.
- Collaborated with travel writers to pitch stories and promote Scottsdale as a global tourist destination.
- Developed detailed itineraries for visiting travel writers, bloggers, and social media influencers.
- Provided board members with monthly reporting on department metrics.
REPORTER
Casa Grande Dispatch
Casa Grande, AZ
08.2011 - 05.2016
- Covered government and politics in Pinal County, as well as the Sheriff's Office and Attorney's Office.
- Reported on Maricopa news, attending city council meetings and covering city government.
- Proofread and edited content for multiple publications on tight deadlines.
- Managed social media accounts and posted regular updates to keep our audience informed and engaged.
Education
University of Missouri - Columbia
Columbia, MOSkills
- Writing and editing
- Brand voice development
- Content marketing
- Project management
- Transactional messaging
- Digital content strategy
- Website and UX writing
- Marketing operations
Awards
More than 25 awards from the Arizona Press Club, Arizona Newspapers Association and National Newspaper Association.
Continuing Education
Arizona State University - Certificate for Integrated Marketing Communications
Timeline
MARKETING SPECIALIST
Axos Bank
09.2021 - 10.2026
SPORTS EDITOR
Casa Grande Dispatch, pinalcentral.com
12.2016 - 07.2021
COMMUNICATIONS MANAGER
Experience Scottsdale
05.2016 - 12.2016
REPORTER
Casa Grande Dispatch
08.2011 - 05.2016
University of Missouri - Columbia