Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Briana Gutierrez

Briana Gutierrez

Las Vegas,NV.

Summary

Dynamic professional with a proven track record in sports journalism and broadcasting, management and operations. Beginning in the sports industry, I honed my skills in sports journalism and broadcasting leading as lead sports reporter. Transitioning to operations, I acquired valuable experience in leadership, budget management, and strategic planning. Now, fueled by a passion for sports, I am eager to leverage my diverse skill set and industry insights to re-enter the sports industry. Committed to driving excellence and innovation, I seek to contribute to the success and growth of sports organizations through dynamic leadership and strategic vision.

Overview

8
8
years of professional experience

Work History

Operations Manager

Amazon
05.2020 - Current
  • Distinguished as a Top Tier leader for three consecutive quarters: Q1 2021, Q1 2022, and Q1 2023, attesting to the remarkable leadership and accomplishments.
  • Transformed safety standards and performance at SNV1 site, elevating its safety ranking from #39 to #7 and achieving significant improvements in all five KPIs, including reducing the conversion rate from 41% to 13%, under dedicated leadership.
  • Led strategic planning and effective execution, SNV1 witnessed remarkable improvements in operational metrics and customer experience during PEAS 2.0, resulting in regional recognition for outstanding performance.
  • Orchestrated a high-performing team of three Managers and three Process Assistants, elevating operational efficiency and delivering impressive +8% in cost savings month over month.
  • Pioneered and implemented game-changing cost-saving initiatives, process improvements, and lean practices, consistently surpassing business plan expectations. Successfully boosted IB TPH by an impressive 12% month over month, concluding the month with an outstanding average of +130, surpassing the OP2 goal. Additionally, achieved a 20% increase in Employee Training Index (ETI) within the first month, attaining an average of 170.

Interim Site Leader

Amazon
01.2023 - 09.2023
  • Successfully filled role of Interim Site Leader for eight months, ensuring continuity and effective operations until a permanent replacement was found.
  • Led operations at a $15 million site, leading a team of four Operations Managers, ten Area Managers, and eight Process Assistants, achieving remarkable results through effective leadership.
  • Managed the operational budget for the functional area, prioritizing safety, productivity, financial planning, labor optimization, and overarching operational goals.
  • Spearheaded initiatives resulting in a remarkable 10% increase in outbound Transactions Per Hour (TPH) within the first month, surpassing the Operations Plan 2 goal and achieving a total of 124.02 TPH. Achieved a 7% reduction in overall cost, lowering Virtual Central Processing Unit (VCPU) to .96 cents, third lowest in the region.
  • Developed and executed long-term strategic plans while forecasting labor requirements to ensure seamless peak season operations, consistently exceeding performance expectations.
  • Played a pivotal role in talent acquisition, identifying, evaluating, and promoting internal and external candidates for critical roles.

Community Event Coordinator

Amazon
01.2022 - 02.2023
  • Planned and executed over 10 community events for the site.
  • Performed event coordination for larger parties and gatherings.
  • Coordinated and organized Prime, Prime 2.0, and Peak Activities.
  • Supervised all PXT Playbook items for Prime 1.0, Prime 2.0, and Peak.
  • Collaborated with Regional Finance on the Engagement budget.
  • Reviewed event bills to confirm accuracy and approve payment.
  • Developed detailed event reports, documenting all aspects of each event.
  • Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
  • Oversaw comprehensive risk assessments prior to each event, implementing preventive measures where necessary.
  • Managed event logistics and operations.

Sports Marketing Intern

California State University Bakersfield
10.2017 - 04.2018
  • Created and managed social media campaigns to increase CSUB brand engagement.
  • Assisted in coordinating and promoting sports events, including logistical planning and execution.
  • Created compelling content for various digital platforms, including social media posts and website updates.
  • Provided support in sponsorship activation and fulfillment, including event signage and partner promotions.
  • Assisted with administrative tasks and project management activities as needed to support the marketing team.

Sports Journalist and Broadcaster

The Runner News
05.2016 - 11.2019
  • As the Lead WAC Tournament Reporter for CSUB, provided real-time coverage and analysis for two consecutive years, while ensuring prompt transmission of updates to the CSUB newsroom.
  • Utilizing sports analysis expertise, analyzed CSUB basketball games, teams, and player performances. Conducted post-game interviews with coaches and athletes to acquire insights and viewpoints for thorough coverage.
  • Conducted live broadcasts and on-the-spot reporting, while also appearing in front of the camera to cover the game live as a journalist. Post-game, operating under tight turnaround deadlines, efficiently edited video footage and authored stories to submit for publication online and print.
  • Conducted post interviews with athletes, coaches, and experts, gathering insights to enhance sports coverage with depth and perspective.
  • Created engaging written articles, audio commentary, and video reports to cater to diverse audience preferences.
  • Cultivated and maintained an enthusiastic audience across website, social media, and live broadcasts platforms.
  • Expertly managed tight deadlines, ensuring timely delivery of articles, reports, and live broadcasts for multiple games and events.
  • Utilized in-depth knowledge of college basketball rules, regulations, and nuances of the WAC Conference to provide accurate and insightful coverage.

Education

Master of Science - Sports Management

Full Sail University
Winter Park, FL
09.2024

Bachelor of Science - Sports Journalism And Broadcasting

California State University Bakersfield
Bakersfield, CA
12.2019

Skills

    • Fluent - English and Spanish
    • Strong organizational and multitasking skills
    • Excellent communication and interpersonal skills
    • Ability to thrive in a fast-paced and dynamic environment
    • Time Management and Organization
    • Project Management
      • Interdepartmental Collaboration
      • Adaptability and Flexibility
      • Logistic planning
      • Sponsorship and Activation
      • In-depth sports knowledge
      • Financial Oversight

Accomplishments

  • Served as a mentor for younger athletes, providing guidance and support in both athletic and personal development.
  • Received recognition for outstanding sports journalist for Best Sports Feature.
  • Developed and maintained strong relationships with CSUB and Bakersfield College athletes, coaches, and sports organizations, facilitating access to insider information and exclusive stories.
  • Attended Leigh Steinberg Sports Agent Academy to refine skills and learn from top agents in the industry.
  • Mentored junior reporters at CSUB 2018, providing guidance, feedback, and support to help them develop their skills.
  • Assisted in organizing and setting up for all sports events at CSUB.
  • Served as the only female reporter to cover the WAC tournament as the lead journalist.
  • Went undefeated in BOSL adult Soccer league 2021 and named MVP 2 consecutive season
  • Received accolades for outstanding sports reporting from The Runner News organizations.
  • Represented CSUB as a media liaison for sports-related matters, maintaining professionalism and integrity in all interactions.
  • Fostered positive relationships with athletes, coaches, and sports industry professionals, earning trust and access for exclusive interviews and behind-the-scenes content.
  • Reduced operational expenses by 8% by streamlining branch operations.
  • Achieved three promotions with Amazon since commencing employment in May 2020.

Timeline

Interim Site Leader

Amazon
01.2023 - 09.2023

Community Event Coordinator

Amazon
01.2022 - 02.2023

Operations Manager

Amazon
05.2020 - Current

Sports Marketing Intern

California State University Bakersfield
10.2017 - 04.2018

Sports Journalist and Broadcaster

The Runner News
05.2016 - 11.2019

Master of Science - Sports Management

Full Sail University

Bachelor of Science - Sports Journalism And Broadcasting

California State University Bakersfield

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