Briana Tagle
San Diego,CA
Summary
Experienced Marketing Manager with a proven track record of success in developing and implementing marketing strategies to drive business growth.
Skilled in updating marketing collateral, website revamp assistance, organizing trade shows/round-table events, project management, collaboration with advertising and creative departments, email campaigns, content oversight, cross-functional coordination, sales support, conducting webinars, and more.
Adept at creating compelling brand messaging and enhancing customer engagement through targeted initiatives. Seeking to leverage experience and skills in a dynamic marketing role.
Overview
9
9
years of professional experience
Work History
Marketing Manager, Product Marketing Team
Corpay
08.2022 - Current
- Accrualify was acquired by CORPAY Aug. 2022, I was offered to transfer over to the CORPAY product marketing team as an additional asset.
- Lead the update of marketing collateral to align with evolving brand and messaging strategies.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Optimized pricing strategies based on detailed cost analyses, resulting in improved profitability.
- Played a pivotal role in transferring items from the revamped website, ensuring a seamless transition and enhanced user experience.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Successfully organized impactful trade shows and round-table events, contributing to heightened brand visibility and industry engagement.
- Managed multiple projects, ensuring timely delivery and adherence to project goals, demonstrating effective project management skills.
- Collaborated with advertising and creative teams to develop compelling campaigns and materials, fostering a cohesive and engaging brand image.
- Actively contributed to successful email campaigns, utilizing platforms such as Capterra, Autopilot, Salesforce, G2, etc., to enhance customer engagement and drive results.
- Oversaw content creation and distribution, maintaining consistency in messaging across various channels.
- Coordinated cross-functional teams, fostering collaboration and ensuring alignment on strategic objectives.
- Provided valuable support to the sales team through targeted initiatives, contributing to revenue growth and client satisfaction.
- Successfully conducted webinars, showcasing expertise and engaging the audience effectively.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Marketing Manager (Solo Marketer)
Accrualify (Now Corpay Complete), [Aug 2022]
01.2021 - Current
- Sole marketing professional responsible for all aspects of marketing strategy and implementation.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Created and implemented email campaigns for the company.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Organized and developed event strategies and tactical plans to promote accomplishment of marketing goals at trade shows and conferences.
- Improved website functionality by revamping, updating, and implementing codes, plug-ins, and extensions.
- Designed graphics for website decoration and layout, as well as designing graphics for 4 times+ weekly social media posts.
Office Clerk/Dispatcher/Marketing Executive
California Transport
09.2018 - 04.2021
- Delivered high quality customer service throughout all company departments by fielding calls, email, and in-person inquiries from business partners, drivers, and customers as well as outbound communication for follow-ups.
- Managed and navigated 5+ diesel trucks to job sites daily including late night construction work.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Boosted lead generation with targeted email marketing strategies and social media advertising.
- Delivered clerical support by handling range of routine and special requirements.
- Provided clerical support, addressing routine, and special requirements
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
Optician/Executive Assistant/Marketing Coordinator
Perfect Pair Optometry
04.2017 - 11.2018
- Filed claims with vision and medical insurance companies to garner payment for optical services.
- Set up attractive displays, shared current promotions and offered excellent customer service to increase satisfaction.
- Aided patients in selection of flattering eyeglass frames appropriate for prescription and style preferences.
- Calibrated seg heights, vertex and pupillary distance and pantoscopic tilt to customize eyeglass orders and create perfect fit.
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Increased customer engagement through the creation of compelling social media content and strategies.
Executive Assistant/Marketing Manager
PLB Group
02.2015 - 04.2017
- Organized and coordinated conferences and monthly meetings.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Processed travel expenses and reimbursements for executive team and senior management group.
- Screened calls and emails and initiated actions to respond or direct messages for managers.
- Created expense reports, budgets and filing systems for management team.
- Identified appropriate marketing channels and target customers for campaigns.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Education
Bachelors of Science - Business Marketing
San Jose State University
San Jose, CA05.2021
Associate of Science - Business Administration
Evergreen Valley College
San Jose, CA05.2019
Skills
- Conference/Trade show/Event planning
- SEO Strategies
- Google Ads
- Lead Gens
- Canva, Adobe, Illustrator, Photoshop, etc
- Administering Social Media Accounts
- Inbound and Outbound Marketing
- Database Skills
- Marketing Collateral Update
- Website Development
- Trade Shows/Round-Table Events Organization
- Project Management
- Collaboration with Advertising and Creative Departments
- Email Campaigns
- Content Oversight
- Cross-Functional Coordination
Additional Information
- AWARDS , Central County Occupational Center San Jose, CA Achieved Certification in Medical Assisting
Timeline
Marketing Manager, Product Marketing Team
Corpay
08.2022 - Current
Marketing Manager (Solo Marketer)
Accrualify (Now Corpay Complete), [Aug 2022]
01.2021 - Current
Office Clerk/Dispatcher/Marketing Executive
California Transport
09.2018 - 04.2021
Optician/Executive Assistant/Marketing Coordinator
Perfect Pair Optometry
04.2017 - 11.2018
Executive Assistant/Marketing Manager
PLB Group
02.2015 - 04.2017
Bachelors of Science - Business Marketing
San Jose State University
Associate of Science - Business Administration
Evergreen Valley College
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