Summary
Overview
Work History
Education
Skills
References
Timeline
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Briana Wells

Summary

Strategic and results-oriented Social Media Manager with a proven ability to elevate brand presence and engagement across diverse platforms. Adept at developing and implementing comprehensive social media strategies tailored to meet specific business objectives. Proficient in content creation, community management, and leveraging analytics to drive data-driven decisions. Known for cultivating and maintaining authentic brand voices that resonate with target audiences. Experienced in overseeing end-to-end social media campaigns, from conceptualization to execution, while staying abreast of industry trends. Seeking an opportunity to leverage my skills and passion for social media to contribute to a forward-thinking team and drive measurable results.

Overview

4
4
years of professional experience

Work History

Director of Engagement

Keller Williams Points North
Woodbury
06.2022 - 07.2023
  • Conducted research to identify goals, net worth, and charitable donation history related to potential donors, potential investors, or general donor markets.
  • Determined target demographics and devised strategic marketing initiatives to reach target audiences.
  • Built relationships with key stakeholders across all departments within the organization.
  • Used Canva and Adobe to curate social media (i.e. Instagram, Facebook, TikTok, etc.)
  • Create, curate, and manage all published content (images, video, written, etc.) across social media platforms with the marketing team.
  • Designed surveys and questionnaires to capture insights into customer behavior patterns.
  • Compiled information from files and research to satisfy information requests.
  • Oversaw global community editorial calendar and developed engaging content for community customers
  • Managed multiple complex projects with competing timelines, budgets, and resources.

Assistant Manager

Forever21
Lake Grove, NY
03.2021 - 06.2022
  • Supervised day-to-day operations to meet performance, quality, and service expectations.
  • Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.
  • Created charts and graphs using Tableau to keep track of cash flow.
  • Increased employee performance and job satisfaction to strengthen retention and engagement.
  • Used industry expertise, customer service skills, and analytical nature to resolve customer concerns and promote loyalty.
  • Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.

Researcher

Irvin Simon
Elmont, NY
03.2020 - 07.2020
  • Gathered and organized information for research purposes.
  • Interpreted data analysis results to draw inferences and conclusions.
  • Used data from a multitude of sources (SQL, R, etc.) before cleaning it up and sorting it into the company's uses.
  • Developed research proposals, identified research objectives, and created research plans.
  • Collaborated with the leadership team to identify relevant questions and determine the best methods of collection.
  • Reviewed technical and professional publications and journals to stay current on recent literature and make more strategic research decisions.
  • Collaborated with multi-disciplinary teams to design experiments, collect data, and interpret results.

Assistant Manager

Rainbow Shops
Commack, NY
07.2019 - 03.2020
  • Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.
  • Assisted in the development of operational strategies to ensure efficient and productive operations.
  • Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
  • Mentored team members to enhance professional development and accountability in the workplace.
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
  • Collaborated with management on developing strategic plans for achieving business goals.

Education

Project Management -

Google
10.2023

Data Analytics -

Google
09.2023

Social Psychology -

Wesleyan University
11.2023

Fundamentals of Graphic Design -

California Institute of the Arts
11.2023

Skills

  • Analytical Thinking Skills
  • Leadership & Management
  • Google Software
  • Online Marketing
  • Audience Engagement
  • Online Marketing and Advertising
  • Photo and Video Editing
  • Content Development
  • Project Management
  • Writing Release
  • Data Analytics

References

References available upon request.

Timeline

Director of Engagement

Keller Williams Points North
06.2022 - 07.2023

Assistant Manager

Forever21
03.2021 - 06.2022

Researcher

Irvin Simon
03.2020 - 07.2020

Assistant Manager

Rainbow Shops
07.2019 - 03.2020

Project Management -

Google

Data Analytics -

Google

Social Psychology -

Wesleyan University

Fundamentals of Graphic Design -

California Institute of the Arts

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Briana Wells