Brianna Anderson

My role is responsible for creating and implementing strategies that drive customer engagement, increase brand awareness, and ultimately contribute to the company's growth and profitability.

• Researched developing trends to stay updated with new ideas and marketing practices.
• Doubled as a graphic designer, writers, set director, photographer, videographer & editor to establish my companies aesthetic.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Created and managed social media campaigns to increase brand engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Secured long-term vendors by recommending strategies to promote brand effectiveness and highlight product benefits.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

• Coached, supported and developed team with goal of continuous growth and skill improvement.
• Handled customer complaints to satisfy and retain guests.
• Maintained high level of professionalism and discretion when dealing with guests.
• Maintained accurate and up-to-date records of guest information.
• Created welcoming and comfortable environment for guests.
• Utilized variety of organizational and communication skills to drive guest satisfaction.
• Upheld dispensaries policies and procedures by providing high level of customer service.
• Contacted previous guests via phone call or email with information on upcoming events, deals or informing them that their preferred product has become available for purchase.

• Checked guests' photo identification for validity and age requirements.
• Sold flowers, concentrates and edibles in fast-paced environment.
• Restocked supplies and arranged displays.
• Maintained strict inventory controls for regulatory compliance across dispensary operations.
• Assisted medical use customers in identifying cannabis medicines and methods of medication that best fit individual needs.
• Read industry publications to maintain knowledge on current and future bud trends.
• Built customer loyalty and retention by delivering excellent shopping experiences.
• Listened to customer needs and desires to identify and recommend optimal products.
• Maintained up-to-date knowledge of store sales, payment policies and security standards.
• Used in-store system to locate inventory and place special orders for customers.

• Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
• Kept reception area clean and neat to give visitors positive first impression.
• Answered incoming calls on high-volume, multi-line phone switchboard and pleasantly transferred callers to appropriate personnel.
• Restocked supplies and submitted purchase orders to maintain stock levels.
• Screened visitors and issued badges to maintain safety and security.
• Resolved customer problems and complaints.
• Maintained confidentiality of information regarding patients.
• Verified patient identification per MCA guidelines

• Managed returns, exchanges and refunds in accordance with store policy.
• Answered customer questions about sizing, accessories, and merchandise care.
• Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
• Provided positive first impressions to welcome existing, new, and potential customers.
• Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
• Increased sales and customer satisfaction through personalized servicing.
• Asked open-ended questions to determine exactly what customers required, available budgets and target recipient for each purchase.
• Upsold warranties and purchase add-ons to customers to drive sales revenues and achieve sales goals.
• Worked with loss prevention in monitoring shopper behavior.
• Worked with other sales associates to deliver excellent customer service and cut wait times at registers.

• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
• Helped customers locate products and checked store system for merchandise at other sites.
• Prepared merchandise for sales floor by pricing or tagging.
• Rotated stock and restocked shelves to maintain product availability and store appearance.
• Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
• Assessed customer needs and utilized suggestive selling techniques to drive sales.
• Recommended complementary purchases to customers, increasing revenue.
• Monitored customers for signs of security concerns and escalated issues to management.
• Managed efficient cash register operations.