Brianna McFadden

Executive Operations

• Served as strategic operational partner to the President of BuzzFeed Studios and full leadership team, owning cadence across executive meetings.
• Orchestrated all-hands meetings and leadership offsites for the premium and video organization, aligning executive narrative with company strategy and ensuring cross-functional alignment.

Corporate Transactions

• Managed operational execution of BuzzFeed Inc.’s spinoff to private ownership, directing stakeholder coordination.
• Drove integration planning and operational consolidation following acquisition of premium media production company, owning cross-functional workstreams and ensuring seamless team onboarding into existing operations.
• Coordinated international business wind-downs, managing headcount transitions and operational consolidation while minimizing disruption to ongoing initiatives.

Systems & Infrastructure

• Architected and led company-wide adoption of Airtable as centralized operations and data-tracking system, establishing new dashboard reporting and serving as internal champion for adoption across teams.
• Built operational foundation for marketing division from inception, establishing workflows, timelines, and accountability structures across creative, production, and social teams.
• Built centralized invoice tracking dashboard aggregating $2 million in transaction data across international and domestic offices, enabling executive visibility and streamlining payment processes.

Project Execution

• Led launch of Plot Twist, a new editorial and marketing brand for vertical microdramas, managing end-to-end execution across content strategy, partnership goal, and go-to-market positioning to establish new revenue and audience channel.
• Spearheaded BuzzFeed Studios social rebrand initiative, redesigning templates that achieved 275% reach growth, validating audience resonance.

• Designed dynamic budget tracking templates in Google Sheets with real-time cross-sheet data connections, standardizing financial reporting across production teams and eliminating manual reconciliation.
• Maintained centralized databases for video assets, contracts, and production documentation.
• Tracked and managed 40+ concurrent productions, maintaining centralized documentation and reporting on project status, budget, and delivery timelines to senior leadership.