Brianna Ryle
Atlanta,GA
Summary
Dynamic Events & Operations Professional with 6+ years of experience in event planning, logistics, and live operations across sports, corporate, and community settings. Proven expertise in game day operations, client engagement, and corporate activations. Strong background in vendor management, cross-functional collaboration, and event execution. Passionate about creating people-centered experiences that strengthen brands and leave lasting impressions.
Overview
9
9
years of professional experience
Work History
Game Operations, Live Events Coordinator
Atlanta Falcons
Atlanta, GA
02.2024 - Current
- Lead game-day activation to include setup and breakdown for fan engagement areas, ensuring all equipment, signage, inflatables, props, and promotional items are organized and operational.
- Serve as a primary point of contact for internal teams, external partners, and performers, facilitating smooth execution of on-field and in-arena activations.
- Train, mentor, and supervise new team members on event-day procedures, fan engagement strategies, and operational best practices, improving team efficiency and readiness.
- Collaborate with marketing and sales teams to implement sponsor-driven activations, contests, and giveaways, ensuring alignment with brand goals and enhancing fan experiences.
- Monitor fan participation and engagement, collecting feedback to optimize future activations and boost crowd energy.
- Maintain inventory, storage areas, and equipment, implementing organization strategies that reduce setup time and increase operational productivity.
Event & Meeting Coordinator
City of McDonough
McDonough, Georgia
01.2019 - 02.2024
- Planned and executed major city events including the annual Christmas Parade, Halloween Fest, Fall Festival, and New Year’s Eve Celebration.
- Directed event logistics including production, set-up, credentials, and guest management.
- Served as point of contact for vendors, entertainers, and performers to ensure smooth execution.
- Worked with the city’s marketing department on campaigns to promote community events through social media, signage, and sponsorship tie-ins.
- Managed budgets, vendor contracts, and tracked all invoices and payments.
Senior Event Manager
Encompass Health Rehabilitation Hospital
Atlanta, GA
01.2017 - 12.2019
- Directed end-to-end planning and execution of corporate events, conferences, training sessions, and employee engagement programs, ranging from 50–500+ attendees.
- Partnered with executive leadership, sales, and marketing to align events with organizational culture, employee recognition, and brand strategy.
- Managed event budgets, vendor contracts, and negotiations, consistently reducing costs while maintaining high-quality experiences.
- Oversaw logistics planning including venue selection, catering, transportation, production, and décor.
- Supervised event staff and volunteers, ensuring seamless event flow and a positive guest experience.
- Developed and implemented post-event evaluations to measure ROI, employee satisfaction, and overall impact, leading to continuous improvement of event strategy.
Assistant Event Coordinator
Georgia World Congress Center
Atlanta, GA
03.2016 - 01.2017
- Serve as the primary point of contact for guests, delivering exceptional customer service and ensuring a positive experience.
- Ensures that the event space is properly set up prior to and after the service period; keeps area clean and neat while meeting established sanitation standards.
- Operates a variety of equipment and lift a moderate amounts of weight in the form of tables, chairs, stanchions, staging floor panels and dance floor panels and other equipment as required.
- Works with staff of other departments to perform job duties during special events and functions.
- Promptly addresses complaints or issues, and relays relevant information or complaints directly to the supervisor.
Education
BBA - Marketing
Georgia State University
Atlanta, GASkills
- Event Planning & Logistics Coordination
- Game Day Operations & Fan Engagement
- Project Management & Budget Oversight
- Communication & Team Leadership
- Inventory & Asset Management
- Vendor Management & Contract Negotiation
Timeline
Game Operations, Live Events Coordinator
Atlanta Falcons
02.2024 - Current
Event & Meeting Coordinator
City of McDonough
01.2019 - 02.2024
Senior Event Manager
Encompass Health Rehabilitation Hospital
01.2017 - 12.2019
Assistant Event Coordinator
Georgia World Congress Center
03.2016 - 01.2017
BBA - Marketing
Georgia State University