Brianna Spadel
Https://www.linkedin.com/in/briannaspadel/
Summary
Forward-thinking team leader skilled at operating departments efficiently to meet goals. Successful background matching employees with roles for maximum performance. Proactive and hardworking individual focused on continuous operational improvement.
Overview
4
4
years of professional experience
Work History
Growth Operations Specialist
Comcast Cable
06.2023 - Current
- Orchestrated marketing plans to drive growth strategies and acquire new customer, particularly targeting university students, resulting in over 40k new connects during seasonal Fall Rush in 2023
- Contributed to the formulation and execution of annual and quarterly growth strategies and marketing plans
- Controlled an $11M marketing budget, monitoring expenses to maintain program projects with budget
- Managed the strategic customer communications program, utilizing email, SMS, and push notifications to target various acquisition segments
- Conducted cohort analysis across key performance indicators to assess the effectiveness of previous marketing campaigns and guide future strategy enhancement
- Collaborated closely with business units to define service offerings, packaging and pricing strategies aligned with overarching business goals
- Supported both internal and external sales channels, identifying and pursuing new opportunities for business growth and expansion.
Prospect Activation Specialist
Comcast Cable
03.2022 - 08.2022
- Identified and implemented appropriate design and product messaging for all collateral tactics
- Implemented and managed the rollout of the west divisions collateral requests portal to track project requests in real time
- Conducted in-depth research and created marketing collateral to support various campaigns
- Supported the 2022 University strategy for off-campus and on-campus university marketing efforts, the Xfinity Pre-paid product, and multi-dwelling unit effort
- Provided project status reports and updates to management and team members on a regular basis, as defined by the supervisor
- Performed thorough market research and competitive analysis to understand and effectively communicate the product value proposition
- Assisted and led a wide range of B2B marketing and communications activities including working with the events team and senior executives to produce supporting materials, including brochures, signage, videos, presentations, and templates for Comcast events.
Marketing Specialist
Energy Solutions Group
03.2021 - 03.2022
- Executed new marketing programs; supported in optimizing marketing automation and lead nurturing processes through email, content, and social channel
- Managed social media content, including scheduling, assigning tasks, motivating resources, and resolving problems
- Partnered cross-functionally with product and engineering teams to ensure alignment across all communications.
Account Manager
Rittenhouse Communications Group
06.2020 - 09.2020
- Developed productive relationships with business representatives and consulted closely to uncover needs and match available solutions
- Deescalated customer issues and concerns with prompt follow through
- Managed and grew vital customers accounts, including contract review, production scheduling and customer engineering support.
Education
Bachelor of Science - Marketing And Business Analytics
Drexel University
Philadelphia, PASkills
- Operational Efficiency
- Planning and coordination
- Cross-Functional Communication
- Project Management
- Annuity Sales Strategies
- Budget Management
- Vendor Management Abilities
Timeline
Growth Operations Specialist
Comcast Cable
06.2023 - Current
Prospect Activation Specialist
Comcast Cable
03.2022 - 08.2022
Marketing Specialist
Energy Solutions Group
03.2021 - 03.2022
Account Manager
Rittenhouse Communications Group
06.2020 - 09.2020
Bachelor of Science - Marketing And Business Analytics
Drexel University
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