Brianna Vogel

During my tenure as Social Media Manager at Links Golf Club, I was entrusted with overseeing all marketing endeavors within this startup. My key roles and responsibilities included:

• Social Media Management: Directed both paid and organic social initiatives, resulting in impressive growth achievements:

-Accelerated Instagram follower base by over 33,000 within a dynamic 4-month period.

-Maintained an average of 12 million monthly Instagram impressions, driving substantial engagement.

-Demonstrated expertise by amassing a remarkable total of 32 million combined impressions across diverse social platforms in May-June 2023.

-Generated significant traction with video content, garnering over 72 million collective views on Instagram and over 11 million views on TikTok in 2023.

• Email Marketing: Managed all aspects of email marketing, including HubSpot automation, list development, email creation, and copywriting.
• Digital Advertising: Supervised PPC, SEO, and digital advertising campaigns to optimize online visibility and reach.
• Paid Social: Oversaw paid social campaigns across platforms such as META, Twitter, and LinkedIn.
• Influencer Marketing: Developed and implemented influencer marketing strategies to enhance brand exposure.
• Partner Marketing: Took charge of all partner marketing initiatives to strengthen business collaborations. Links Golf Club has over 65 brand partners.
• Retargeting Advertising: Managed and optimized retargeting paid advertising campaigns to maximize conversion rates.
• SMS Marketing: Initiated SMS tactics and assumed responsibility for scheduling and overseeing all text messages.
• KPI Tracking: Diligently tracked and analyzed target KPIs across all marketing activities to gauge performance and inform strategy.

These responsibilities showcase my comprehensive skill set and contributions to the marketing success of the organization.

• Analyzed key performance indicators weekly and monthly, applying data analytics to drive future strategic planning.
• Developed monthly social media calendars, which included collecting assets, creating content, customizing URL's, and scheduling posts on Sprout Social.
• Ensured consistency in content and tone to optimize social media accounts. Created company-wide "Social Media Bible."
• Maintained company's social media presence by posting messages, answering posts and monitoring responses through Sprout Social.
• Wrote social media content to increase engagement with customers.
• Created, implemented and maintained paid social advertising campaigns.
• Collaborated with influencers across multi channels to create custom content.
• Built relationships and joined forces with many teams within company such as email, PR, partnership marketing, content marketing, etc.

• Directed communications with clients and strategic partners via phone, e-mail, and in person.
• Compiled and delivered progress reports to management and clients.
• Used in-house technology and systems to evaluate and develop digital marketing strategies.
• Detailed data entry and management, using internal programs.
• Coordinated client projects internally between designers, developers, analysts, management, and billing.
• Search Engine Optimization
• Social Media Management

• Oversaw all outside food and beverage purchases.
• Prepared food items, such as sandwiches, hot dogs, and salads.
• Ordered items needed to replenish supplies - was in charge of taking and maintaining all outside food and beverage inventory.
• Prepared bills for food, used cash registers, calculators, or adding machines, and accepted payment or made change.
• Performed cleaning duties such as sweeping, mopping, and washing dishes, to keep equipment and facilities sanitary.

• Managed social media platforms-Facebook, Pinterest, Instagram, Snapchat, Twitter, etc.
• Wrote blog articles through WordPress.
• Used tools such as SurveyMonkey & Hootsuite.
• Attended events, took pictures of events, and then posted pictures on social media platforms.
• Edited online content.

I served at Fred Enke Golf Course during my summer breaks from college, spanning from May to August in 2014, 2015, and 2016.

• Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
• Restocked, organized and ordered products for beverage cart to maintain optimum inventory.
• Operated POS system to facilitate cash and credit transactions and refunds.
• Established rapport with customers by providing friendly and attentive service.
• Monitored food and beverage supplies, assisting with restocking when needed.
• Prepared beverages and food items according to customer requests.
• Managed and supervised server staff while concurrently handling a personal section of tables and bartending duties.