Brianna Wiggins
Charlotte,NC
Summary
Experienced with developing and executing comprehensive sales and marketing strategies. Utilizes market analysis and data-driven insights to drive business growth and enhance customer engagement. Knowledge of fostering collaborative team environments to achieve consistent results and meet organizational objectives.
Overview
9
9
years of professional experience
Work History
Sales and Marketing Manager
Nic and Zoe
05.2024 - Current
- Developed and executed targeted marketing campaigns to enhance brand visibility and drive customer engagement.
- Analyzed market trends and consumer behavior to inform strategic sales initiatives and promotional activities.
- Collaborated with cross-functional teams to streamline product launches and optimize inventory management processes.
- Managed social media platforms, increasing audience reach through engaging content and effective community interactions.
- Developed visually appealing displays to enhance customer engagement and drive sales.
- Organized successful special events that contributed to increased sales figures.
Assistant Store Manager
Bonobos
07.2021 - 05.2024
- Assisted in managing daily store operations, ensuring high levels of customer satisfaction.
- Trained and mentored team members on product knowledge and sales techniques.
- Analyzed sales data to identify trends and develop strategies for improved performance.
- Implemented visual merchandising standards to enhance product presentation and drive sales.
- Managed financial aspects of the store including budgeting, expense tracking, and payroll administration for optimal cost control.
Bar Manager
Hilton
09.2016 - 05.2020
- Analyzed sales data to identify trends, adjusting offerings to maximize revenue opportunities.
- Developed and implemented standard operating procedures to enhance service efficiency and consistency.
- Assisted in financial management tasks such as budget planning, forecasting revenue projections, and monitoring expenses closely.
- Oversaw the hiring process for new employees, selecting top talent to join our team.
Education
Associate of Applied Science -
Maricopa Community Colleges, Mesa Community College
Mesa, AZ05-2021
Skills
- Effective team leadership
- Business development and client retention
- Sales performance analysis
- Creative campaign development
- Strategic influencer collaborations
- Visual merchandising
- Innovative thinking
- Fashion product marketing
- Digital marketing strategy
Timeline
Sales and Marketing Manager
Nic and Zoe
05.2024 - Current
Assistant Store Manager
Bonobos
07.2021 - 05.2024
Bar Manager
Hilton
09.2016 - 05.2020
Associate of Applied Science -
Maricopa Community Colleges, Mesa Community College