Brianna Winter
Greenville,SC
Summary
Marketing strategist with 6+ years of experience across employer branding, paid media, and digital strategy. Proven ability to develop and execute data-driven, multi-channel marketing strategies that attract talent and drive measurable business outcomes. Skilled in translating business goals into audience-led campaigns that improve performance and hiring results.
Overview
4
4
years of professional experience
Work History
Employment Brand Marketing Strategist II
Cox Enterprise
03.2024 - Current
- Led employer brand and recruitment marketing strategy for national skilled trade hiring, translating workforce demand into targeted programs that generated robust candidate pipelines
- Partnered with Talent Acquisition and business leaders to shape hiring strategy using market insights, audience targeting, and informed channel investment decisions
- Owned end-to-end campaign strategy across paid, social, video, and digital channels, optimizing for high application volume and quality
- Directed cross-functional creative with agency partners to produce impactful storytelling aligned with priority hiring needs
- Leveraged performance data, market research, and field insights to refine strategy and enhance hiring outcomes
Senior Campaign Strategist
Net Natives
05.2023 - 03.2024
- Led strategic media planning and investment strategy for 10+ higher education clients, enhancing full-funnel performance across search, paid social, awareness, and lead generation campaigns
- Scaled client investment from <$100K to $500K+ annually by delivering high-performing acquisition strategies with measurable ROI
- Translated client business goals into integrated, multi-channel media plans, optimizing channel mix, targeting, and budget allocation for improved performance
Senior Media Planner
Publicis Groupe
12.2021 - 05.2023
- Led paid social strategy across $160MM in media investment, overseeing platform partnerships, campaign performance, and budget allocation across 50+ campaigns
- Collaborated with clients to develop data-driven social media strategies, utilizing insights and audience research to guide media investments
- Managed and mentored team of 2, enhancing execution quality and strategic thinking in media planning
Education
Bachelor of Arts - Marketing Management
Coastal Carolina University
Conway, SC05-2020
Skills
- Employer branding and recruitment marketing
- Integrated marketing strategy
- Data analysis
- Paid media and SEM/SEO
- AI-enabled marketing
- Client relationship management
- Ad serving platforms
- Adobe Analytics/Workfront
- Experience LookerStudio
- Experience in SEMrush
- Advanced Excel and PowerPoint skills
Additional Marketing Experience
Regional Social Media Manager
BRG Real Estate | January 2020– December 2021
- Developed and executed regional social media strategies across multiple markets, leveraging audience insights, content strategy, and platform optimization to increase lead generation by 35% and grow Google Business visibility 5×
Timeline
Employment Brand Marketing Strategist II
Cox Enterprise
03.2024 - Current
Senior Campaign Strategist
Net Natives
05.2023 - 03.2024
Senior Media Planner
Publicis Groupe
12.2021 - 05.2023
Bachelor of Arts - Marketing Management
Coastal Carolina University