BRIANNE COOPER
Brooklyn,NY
Summary
Results-driven sales leader with over 18 years of experience driving nearly $1 billion in revenue across diverse industries, including government, digital advertising, SaaS, Media, FinTech, and hospitality. Renowned for building and leading high-performing teams, I excel in sales strategy, business development, and fostering an inclusive, collaborative culture. My expertise spans full-cycle sales, brand strategy, project management, and diversity-focused leadership, with a proven ability to scale operations, develop KPIs, and implement forward-thinking strategies. Committed to mentoring and empowering teams, I bring a player/coach mindset and a track record of delivering profitability and growth. Currently seeking a leadership role in a dynamic organization poised for expansion and long-term success.
Overview
15
15
years of professional experience
Work History
Account Executive - Contract
SpotOn
03.2024 - 11.2024
- Cultivated and managed client relationships, driving revenue growth through strategic account planning and full-cycle sales execution
- Exceeded sales targets by prospecting and onboarding new clients while ensuring retention through customized solutions and exceptional service
- Analyzed market trends and client needs to propose tailored strategies, enhancing customer satisfaction and contributing to organizational profitability
- Collaborated cross-functionally to streamline processes, optimize sales workflows, and align efforts with overall business objectives
Regional Sales Manager
JustWorks
02.2022 - 10.2023
- Built and launched a small to mid-market sales development team from the ground up, overseeing talent acquisition, training schedules, and the development of effective sales methodologies
- Directed a high-performing sales team of 11, achieving 99% - 110% of revenue goals across all quarters through strategic leadership and execution to incl
- The promotion of six team members to advanced roles within the organization
- Surpassed a team conversion goal of 80%, achieving an exceptional 94% meeting-to-IO rate by driving sales effectiveness and fostering strategic alignment
Regional Sales Manager
Better Mortgage
08.2020 - 12.2021
- Managed a team of 12 Account Executives, driving $300M in revenue across 43 states in both refinance and new purchase markets
- Developed and implemented KPIs to evaluate performance, identify growth opportunities, and ensure consistent achievement of sales targets
- Coached and mentored two team members to earn national recognition on the esteemed Scotsman's Top Originators List
- Leveraged strategic oversight and leadership to maximize team effectiveness and expand market reach in highly competitive sectors
Regional Sales Manager
Yelp
05.2019 - 08.2020
- Designed and implemented lead generation strategies and sales playbooks, optimizing efficiency and driving business development
- Spearheaded market share growth initiatives, exceeding sales targets by achieving 120% of goal from December to January
- Led weekly team meetings, monitored performance metrics, and conducted call reviews to maintain high success rates and exceptional customer satisfaction
- Mentored and developed 20 Junior Account Executives, resulting in the promotion of five associates to account executives within the first year
Regional Sales Manager
Iron Mountain
04.2018 - 04.2019
- Spearheaded strategic planning and sales process optimization for 6 Account Executives, driving team alignment and consistently exceeding revenue targets through effective account management and business development initiatives
- Developed and delivered comprehensive training programs to enhance inside sales performance, improve presentation skills, and foster leadership development across the team
- Leveraged exceptional organizational leadership and communication skills to recruit, motivate, and retain top talent, resulting in a high-performing team consistently surpassing sales and marketing objectives
Regional Sales Manager
Cintas
07.2012 - 09.2017
- Directed daily operations for a team of 30 Account Executives in the Charlotte, NC market, driving performance and operational excellence
- Collaborated with Revenue Ops to implement a new CRM system, enhancing lead tracking, sales pipeline management, and process optimization
- Developed and executed strategic sales plans, resulting in a 30% increase in team productivity and market growth
- Cultivated strong relationships with C-Suite and enterprise clients, achieving a 50% increase in repeat business and referrals
Regional Sales Executive
Cintas
07.2009 - 07.2012
- Analyzed sales data to identify trends, uncover growth opportunities, and inform the development of targeted sales strategies
- Consistently prospected and onboarded 10 new clients/accounts weekly, driving sustained business growth
- Leveraged data-driven insights to optimize sales processes and enhance overall team performance
Education
Hospitality Management -
Middlesex County College
Edison, New JerseySkills
- SaaS Sales
- FinTech
- B2B Sales
- Mid-Market/Enterprise Sales
- Forecasting
- Territory Development
- Proposals
- SPIN Selling
- MEDDIC
- GAP
- Solution Selling
- Decision Criteria
- Salesforce
- Salesloft
- Apollo
- Gong
- HubSpot
- Tableau
- Excel (Advanced)
- Aircall
- G-Suite
- LinkedIn Navigator
- ZoomInfo
- ADP
- Mondaycom
- Justworks
- HRIS/HCM Software
- Zendesk
- Pipedrive
- Calendly
Accomplishments
- Presidents Club
- 3x Achievers Club
Timeline
Account Executive - Contract
SpotOn
03.2024 - 11.2024
Regional Sales Manager
JustWorks
02.2022 - 10.2023
Regional Sales Manager
Better Mortgage
08.2020 - 12.2021
Regional Sales Manager
Yelp
05.2019 - 08.2020
Regional Sales Manager
Iron Mountain
04.2018 - 04.2019
Regional Sales Manager
Cintas
07.2012 - 09.2017
Regional Sales Executive
Cintas
07.2009 - 07.2012
Hospitality Management -
Middlesex County College
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