Open To Work
Brian Seguin
CEO
Clarence Center,NY
Summary
Growth executive with 10+ years of success scaling SaaS, services, and consulting businesses. Recognized for aligning Sales, CS, and Product to EBITDA and valuation outcomes while driving consistent growth across SaaS, AI, financial services, healthcare, and insurance. Expert in building full-funnel GTM and customer success engines, productizing services, and delivering measurable business outcomes: $50B+ Asset Oversight | $200M+ Revenue & Cost Impact | 25× Valuation Step ARR +320% | NRR +120% | 200+ Enterprise Clients | Consistent Wins Over Big-4
Overview
17
17
years of professional experience
Work History
Chief Executive Officer
Bootstrap Buffalo
03.2023 - Current
- Led a carve-out and customer experience rebuild: 100% logo retention; 25× valuation.
- Built an AI-powered Managed Services offering resulting in +120% NRR, +200% key-account growth in two quarters.
- Doubled revenue at a SaaS client via pricing/packaging and contracting upgrades.
- Ran PMF sprints and investor prep for ~18 founders: secured design partners, converted pilots to paid, unlocked first revenue and seed closes.
- Venture studio and advisory for SaaS/services startups (GTM, productization, revenue scale).
Chief Operating Officer & Managing Director of Enterprise Sales
Stark & Wayne LLC, (Acquired by Qarik Group)
06.2016 - 03.2023
- Designed and led Cloud Native Transformation engagements delivering $100M+ OpEx Savings in F500 companies.
- Scaled the platform org; instituted KPIs (WBR/MBR, exec scorecards, service catalog) driving +230% BU growth.
- Co-sold with Google field teams; consistently beat Big-4 on value, speed to proof, and delivery credibility.
- Scaled CS and sales teams to serve 200+ Global 2000 with minimal headcount.
- Productized platform software, +320% ARR; positioned business for acquisition.
- Grew revenue +400% via lifecycle improvements; +200% profit through operating models and pricing.
- Boutique consultancy that consistently outperformed Deloitte and Accenture in enterprise transformation programs; later acquired, a Google Cloud Premier Partner delivering large-scale digital transformations for Fortune 500 organizations.
Assistant Vice President of Finance Product Control
Citigroup ICG
04.2014 - 06.2016
- Managed P&L governance, revenue recognition, and valuation for a $50B+ portfolio across securities, derivatives, and corporate loans, ensuring full compliance with GAAP, IFRS, and CCAR regulatory requirements.
- Partnered with technical product management to design and implement modules within Citigroup’s revenue recognition system, aligning feature roadmaps with accounting standards for swaps, options, and structured products.
- Led the consolidation of 30 global legal entities, releasing millions in unrealized P&L and reducing operational overhead by 10%.
- Constructed the CCAR regulatory reporting framework, later adopted cross-departmentally to improve reporting consistency and audit readiness.
- Enhanced valuation and onboarding processes, achieving 3× faster integration cycles and 100% regulatory compliance.
Business Operations Analyst
First Niagara Bank
09.2012 - 04.2014
- Led cross-departmental automation and compliance initiatives spanning credit, debit, ATM, and claims operations within the bank’s Order-to-Cash lifecycle.
- Designed predictive cash flow and audit models that reduced ATM cash outages 94% and cut card OpEx by 50%.
- Built and implemented automated regulatory compliance and reconciliation controls praised by federal auditors.
- Improved customer experience and reduced operational risk through data-driven process modernization.
Global Foreign Exchange Operations – Government & Enterprise
Citigroup ICG
03.2011 - 09.2012
- Supported global OTC payment and trade reconciliation for Citigroup’s WorldLink product, an FX and treasury cash management platform serving enterprise and government clients.
- Enhanced process controls and documentation, achieving an 80% reduction in return payments and a 50% reduction in processing errors.
- Developed and implemented procedures that improved trade settlement accuracy and ensured SOX and OCC compliance.
- Partnered with product and technology teams to improve straight-through processing (STP) and exception handling in global payment workflows.
Software Developer and Business Analyst
Web Development Services
07.2008 - 03.2011
- Built and operated small business and software projects spanning full-stack development, business consulting, and operational services.
Education
Master of Business Administration - Finance
Niagara University
New York12.2015
Bachelor of Science - Business Administration
University at Buffalo
New York02.2011
Skills
- Operational Strategy
- Go-To-Market (GTM) Leadership
- Revenue Operations (RevOps)
- Financial Planning & Analysis (FP&A)
- Pricing & Packaging Strategy
- Customer Success & Retention
- Value Creation & EBITDA Growth
- SaaS Metrics (ARR, NRR, CAC, LTV)
- Productization of Services
- AI & Digital Transformation
- Cloud & Platform Modernization
- Organizational Design & Scaling
- Cost Optimization
- KPI & Performance Management
- Cross-Functional Leadership
Awards and Community Involvement
- Speaker, IBM Think 2021, Open-Source North 2021, Cloud Foundry Summit 2019
- Congressional Nomination, to the U.S. Naval Academy, 2005
- Cloud Foundry Ambassador, (Linux Foundation), 2016–2023
- Firefighter & EMT, Lewiston Fire Co. #1 2004 – 2010
- Eagle Scout, 2006
- Boys State Delegate, 2005
Timeline
Chief Executive Officer
Bootstrap Buffalo
03.2023 - Current
Chief Operating Officer & Managing Director of Enterprise Sales
Stark & Wayne LLC, (Acquired by Qarik Group)
06.2016 - 03.2023
Assistant Vice President of Finance Product Control
Citigroup ICG
04.2014 - 06.2016
Business Operations Analyst
First Niagara Bank
09.2012 - 04.2014
Global Foreign Exchange Operations – Government & Enterprise
Citigroup ICG
03.2011 - 09.2012
Software Developer and Business Analyst
Web Development Services
07.2008 - 03.2011
Bachelor of Science - Business Administration
University at Buffalo
Master of Business Administration - Finance
Niagara University