Bridget Forbes
Chicago,USA
Summary
Results-driven marketing and community development executive with an MBA and dual Bachelor’s degrees in Marketing and Hospitality Management. Experienced in digital marketing, content strategy, social media growth, and retail operations. Successfully led initiatives that increased foot traffic, drove sales growth, and enhanced brand visibility while fostering strong community and business engagement.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Owner & Director
Newborn Apothecary
Chicago, IL
09.2024 - Current
- Founded a 100% woman-owned and operated retail baby boutique serving the Chicago community with six total neighborhood employees.
- Lead all brand strategy, website development, SEO optimization, and digital advertising.
- Drive consistent revenue growth through content marketing, email campaigns, and customer engagement strategies.
- Oversee merchandising, vendor relationships, client experience, and daily operations.
- Create and manage high-performing social media campaigns across Instagram, Facebook, and TikTok.
- Analyze performance metrics to optimize marketing ROI and sales conversion rates.
Owner & Operator
B.F.Forbes, LLC / Real Life Moment, LLC
Chicago, IL
01.2014 - Current
- Conceptualized and launched a brick-and-mortar photo studio serving those in need of photography specializing in, but not limited to, newborn, maternity, milestone and family photoshoots.
- Manage a full-service photo studio that provides photography services as well as product purchasing, such as prints, canvases, photo albums, etc.
- Execute influencer collaborations and community-based partnerships, (i.e., Dunkin Donuts collaborations, multiple MD offices, etc.)
- Design and manage website, e-commerce integration, and customer lifecycle marketing strategies.
- Full service photo studio: 3203 W. 111th Street, Chicago, IL 60655
Executive Director
Mt. Greenwood Community and Business Association
Chicago, IL
06.2025 - 01.2026
- Report directly to two Boards of Directors, providing strategic leadership and operational oversight: Chicago’s MGCBA Board of Directors and the Chicago’s SSA #55 Board of Directors
- Build strategic partnerships with local businesses and city leadership.
- Serve as liaison to the Chicago Department of Business Affairs and Consumer Protection, Chicago Department of Finance, and Chicago Department of Planning and Development.
- Oversee business compliance, permitting, financial reporting, and city coordination for neighborhood businesses.
- Develop and execute community-wide marketing campaigns to increase foot traffic and drive local commerce.
- Planned and executed large-scale public events, securing sponsorships to enhance community participation and local business visibility.
- Enhanced community website and managed social media content to inform and educate residents about local businesses, fostering community engagement.
- Mt. Greenwood Community & Business Association | Chicago, IL
Administrator in Training / Case Manager
The Renaissance at 87th Street Healthcare Center
Chicago, IL
05.2011 - 05.2012
- Supervised daily facility operations for a 210-bed skilled nursing facility with an average 92% occupancy rate, focusing on quality clinical care and resident satisfaction.
- Coordinated discharge planning and aftercare placement to ensure residents received appropriate care resources.
- Implemented strategic case management standards and best practices to improve care coordination.
- Conducted daily rounds with physicians, staff, residents, and families to ensure a safe, comfortable, and supportive environment.
- Facilitated achievement of Joint Commission Accreditation (TJC) in August 2011 through collaboration with leadership.
- Supported admissions growth through marketing initiatives and strong resident and family relations.
- Managed Human Resources functions, including employee relations, hiring, disciplinary actions, union interactions, and terminations to maintain workforce stability.
- Performed regular facility inspections and assisted with procurement of supplies and materials.
- Organized and facilitated company meetings, training sessions, and presentations.
Case Manager / Social Services
Brentwood Sub Acute Healthcare Center
Burbank, IL
03.2009 - 05.2011
- Facilitated interdisciplinary care conferences with families, physicians, nurses, and therapists to collaboratively review and adjust care plans for optimal resident outcomes.
- Advocated for residents and families by clarifying post-acute care options, empowering them to make informed decisions regarding adult day care, homemaker services, and Lifeline programs.
- Provided emotional support and resource guidance to residents and families during care transitions to ease anxiety and promote understanding of available services.
- Led discharge planning by coordinating aftercare services, home health, therapy, and nursing support for residents.
- Communicated clinical information to insurance case managers to secure coverage for current and post-discharge care.
- Monitored and ensured completion of MMSE assessments and Advance Directives including DNR orders, healthcare power of attorney, and living wills.
Case Manager
Evergreen Park Healthcare Center
Evergreen Park, IL
08.2008 - 03.2009
- Coordinated with physicians, social workers, therapists, nutritionists, and care teams to create individualized patient care plans that addressed specific health needs.
- Tracked patient progress and facilitated safe discharge planning to ensure continuity of care.
- Helped residents access community resources including housing support, legal services, and public assistance programs.
- Documented patient interactions and interventions through electronic charting systems and interdisciplinary meetings.
- Managed resident census lists and drafted clinical updates for attending physicians to inform treatment decisions.
Education
Master of Business Administration - Management
Saint Xavier University
3700 W 103rd St, Chicago, IL 6065505-2008
Bachelor of Business Administration - Marketing, Hospitality Management
Saint Xavier University
3700 W 103rd St, Chicago, IL 6065505-2007
High School -
Mother McAuley Liberal Arts High School
3737 W 99th St Chicago, IL 6065505-2003
Skills
- Digital Marketing Strategy
- Website SEO
- Content development
- Social media growth
- Business Development
- Strategic Partnerships
- Financial management
- Forecasting and budgeting
- Vendor Relations & Negotiation
- Data optimization
- Community Engagement
- Employee engagement
Accomplishments
- Successfully managing and operating dual brick-and-mortar businesses with full P&L responsibility.
- Created and sustained jobs for multiple local community members while successfully building and operating a small business.
- Increased neighborhood business engagement and visibility through strategic digital campaigns.
- Built strong working relationships with multiple City of Chicago departments and local business owners.
- Developed high-converting social media content driving measurable revenue growth for both service and retail industries.
- Executed large-scale community events with vendor participation and sponsorship revenue.
Certification
LNHA, Licensed Nursing Home Administrator
Timeline
Executive Director
Mt. Greenwood Community and Business Association
06.2025 - 01.2026
Owner & Director
Newborn Apothecary
09.2024 - Current
Owner & Operator
B.F.Forbes, LLC / Real Life Moment, LLC
01.2014 - Current
Administrator in Training / Case Manager
The Renaissance at 87th Street Healthcare Center
05.2011 - 05.2012
Case Manager / Social Services
Brentwood Sub Acute Healthcare Center
03.2009 - 05.2011
Case Manager
Evergreen Park Healthcare Center
08.2008 - 03.2009
Master of Business Administration - Management
Saint Xavier University
Bachelor of Business Administration - Marketing, Hospitality Management
Saint Xavier University
High School -
Mother McAuley Liberal Arts High School