Bridget Oldham
Dallas-Fort Worth
Summary
Results-driven Senior Enterprise Sales Leader with expertise in managing complex multi-market portfolios. Proven ability to align executive strategies, negotiate long-cycle investments, and enhance revenue forecasting. Skilled in navigating distributor retail and leading cross-functional teams to drive sustainable growth and influence C-suite decisions.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Strategic Account Executive
MolsonCoors Beverage Company
Dallas-Fort Worth
02.2022 - Current
- Achieved 125% of $70m quota in 2023, 97% of $73m quota in 2024, and 95% of $72m quota in 2025 through disciplined forecasting and risk mitigation strategies.
- Scaled DNR to $70m across 35 counties, compressing five years of growth into one by expanding SKU distribution and activating multi-market plans.
- Led commercial cycles lasting 3–6 months with 8–12 stakeholders, navigating various corporate executives through discovery, proposal, and execution phases.
- Secured over 10% incremental investment (~$160k) by developing ROI-driven business cases tied to World Cup forecasting and competitive risks.
- Directed $1.6m annual investment budget, prioritizing programs based on expected ROI and maintaining portfolio margins.
- Built KPI dashboards and QBR frameworks with syndicated data and Tableau, increasing distributor accountability and forecast accuracy.
- Recognized with Distributor Excellence Award in 2023 for outstanding leadership and cross-functional influence in commercial execution.
Chain Sales Executive
MolsonCoors Beverage Company
Dallas-Fort Worth
05.2019 - 02.2022
- Drove over 10.9% revenue growth, achieving 7.9% case growth with approximately 10 million cases and a 2.5 share point increase across multi-state enterprise accounts using data-driven strategies.
- Activated whitespace opportunities using IRI/Nielsen analytics for promotional ROI modeling and competitive insights, enhancing market penetration.
- Coordinated multi-market retail execution with 57 distributors through structured QBRs and mutual close plans, driving alignment and execution efficiency.
Category Management Analyst
MillerCoors
Chicago
11.2017 - 05.2019
- Created executive insights on volume, distribution, and promotional ROI informing investment decisions and market prioritization.
- Led Salesforce CRM integration and managed platform operations supporting 4,000+ users and 100,000+ retail outlets, improving visibility and operational efficiency.
- Improved visibility and operational efficiency through comprehensive management of platform operations.
On-Premise Sales Executive
MillerCoors
Dallas-Fort Worth
03.2015 - 11.2017
- Executed consultative selling cycles, driving profitability and increasing portfolio penetration.
- Cultivated relationships with retailers and distributors, enhancing product visibility.
- Conducted market analysis to identify trends and customer preferences for strategic planning.
- Trained and coached new representatives on data-driven selling techniques and executive communication skills.
- Collaborated with cross-functional teams, enhancing customer experience and service delivery.
Education
Master of Science - Recreation, Sport, & Tourism Management
University of Illinois At Urbana-Champaign
Champaign, IL05-2014
Bachelor of Science - Athletic Training
Boise State University
Boise, ID05-2012
Skills
- Enterprise account strategy
- Complex sales cycles
- Account management
- Revenue growth and optimization
- Strategic negotiation
- Long-range forecasting
- Data-driven strategy
- Cross-functional leadership
- Executive and C-suite alignment
- Performance coaching and talent development
- DEI leadership
Affiliations
MolsonCoors ERG January 2025 – Present
BEV – President
• Lead national DEI strategy through executive engagement, community partnerships, and internal programming
• Develop annual strategic plan and budget alignment with senior leadership
• Drive employee engagement and external recruiting initiatives
BEV – Central Region Co-Lead 2023-2025
• Lead region DEI initiatives across 11 states through executive engagement, university partnerships, community events, and internal programming
• Developed programming and partnerships to leverage across the country in multiple high priority markets to drive consumer engagement, brand awareness, and live our company values
BEV – President
• Lead national DEI strategy through executive engagement, community partnerships, and internal programming
• Develop annual strategic plan and budget alignment with senior leadership
• Drive employee engagement and external recruiting initiatives
BEV – Central Region Co-Lead 2023-2025
• Lead region DEI initiatives across 11 states through executive engagement, university partnerships, community events, and internal programming
• Developed programming and partnerships to leverage across the country in multiple high priority markets to drive consumer engagement, brand awareness, and live our company values
Certification
Tap2Lead Program Graduate May 2025
• Developed leadership skills aligned with MolsonCoors core values and growth behaviors.
• Improved professional speaking skills through Toastmasters International lessons, speeches, and monthly participation in calls
DePaul Executive Education – BRG Leadership December 2025
• Leading and growing BRGs by developing and aligning strategic plans to MolsonCoors’ purpose, strategy and governance.
• Building fruitful partnerships with the business and strong teams that can continue to grow and sustain our BRGs into the future
• Developed leadership skills aligned with MolsonCoors core values and growth behaviors.
• Improved professional speaking skills through Toastmasters International lessons, speeches, and monthly participation in calls
DePaul Executive Education – BRG Leadership December 2025
• Leading and growing BRGs by developing and aligning strategic plans to MolsonCoors’ purpose, strategy and governance.
• Building fruitful partnerships with the business and strong teams that can continue to grow and sustain our BRGs into the future
Timeline
Strategic Account Executive
MolsonCoors Beverage Company
02.2022 - Current
Chain Sales Executive
MolsonCoors Beverage Company
05.2019 - 02.2022
Category Management Analyst
MillerCoors
11.2017 - 05.2019
On-Premise Sales Executive
MillerCoors
03.2015 - 11.2017
Master of Science - Recreation, Sport, & Tourism Management
University of Illinois At Urbana-Champaign
Bachelor of Science - Athletic Training
Boise State University