Bridgett E. Maddux
Rush Center
Summary
Marketing and Sales leader with extensive experience specializing in strategic planning and customer acquisition. Achieved significant revenue growth through innovative sponsorship development and effective team leadership. Expertise in Salesforce and digital marketing, utilizing strong negotiation skills to build client relationships and enhance brand visibility.
Overview
19
19
years of professional experience
Work History
Field and Event Marketing Specialist
Purple Wave
Tulsa
07.2024 - Current
- Coordinated trade show participation, ensuring seamless execution and strong brand representation.
- Represented Purple Wave at trade shows and events with professionalism and engagement.
- Collaborated with marketing team to refine trade show strategies and improve presentation quality.
- Executed setup, dismantle, and loading of trade show booths at various events.
- Cultivated strong relationships with field sales teams to maximize event impact.
- Evaluated trade show effectiveness through feedback and data analysis, driving continuous improvement.
- Managed administrative tasks for events, including hotel bookings, registrations, and scheduling.
- Maintained event calendar for assigned territory, ensuring timely attendance.
Delegate Sales - Remote(Contract)
Eaton Hall Exhibitions
Tulsa
07.2022 - 01.2023
- Prospected and secured C-Level prospects for premier industry events in banking, police force, and workfleet sectors.
- Executed contract roles in retail leadership, tribal casino management, construction, and industrial recruiting.
- Demonstrated ability to work independently in leadership roles while overseeing training and development of dispersed teams.
Remote (Contract)
Independent Sales and Recruiting Executive
Tulsa
01.2021 - 12.2021
- Leveraged extensive sales leadership and business development expertise as independent contractor.
- Led and trained dispersed teams independently, fostering collaboration and accountability.
- Applied candidate attraction strategies across diverse industries to improve recruitment effectiveness.
- Executed retail leadership, tribal casino management, and construction recruiting roles to drive operational success.
Sales Executive
Clarion Events (acquired PennWell Corporation)
Tulsa
01.2020 - 11.2020
- Directed sales initiatives for fire industry across southeastern US region, leveraging digital and print marketing to increase brand visibility and engagement.
- Implemented creative solutions to drive revenue growth while maintaining high standards of customer service, account management, and client retention.
- Collaborated with marketing and product teams to develop integrated sales proposals and execute campaigns that improved lead generation and conversion rates.
- Employed various research tools to identify new prospects and qualified opportunities.
- Compiled weekly, monthly, and quarterly revenue reports, documenting personal and team sales performance.
- Trained team members on new digital media technologies, sharing best practices and resources.
Vice President of Sales
Brief Media
Tulsa
06.2019 - 01.2020
- Provided leadership within sales organization by implementing objectives and KPIs.
- Assigned sales quotas and territories, optimizing resource allocation based on employee capabilities and development needs.
- Designed and managed sales forecasting, planning, and budgeting processes, ensuring alignment with business goals.
- Integrated forecasting and budgeting efforts with overall planning initiatives.
- Partnered with senior sales leadership to identify opportunities for process improvement using technology.
- Facilitated implementation of new programs, streamlining sales processes for enhanced team effectiveness.
- Fostered continuous improvement culture, promoting positivity and healthy competition within teams.
- Triage customer issues while collaborating with departments for timely resolution.
Director of Sales
Access Intelligence
Rockville
06.2018 - 06.2019
- Achieved sales targets consistently during challenging growth phases through effective leadership.
- Directed all sales initiatives for media, digital, and print marketing solutions.
- Managed sales territory and teams, driving revenue retention and enhancing client satisfaction.
- Introduced innovative strategies to increase sponsorship and exhibition sales across various media formats.
- Facilitated end-to-end sales processes, swiftly resolving issues to maintain momentum.
- Resolved client disputes with equitable solutions, reinforcing a customer-first approach.
- Selected within four months of hire to oversee Event Sales Team alongside Media Sales Team.
Director of Sales Training
PennWell Corporation
Tulsa
04.2008 - 05.2018
- Directed sales development initiatives to enhance professional growth and accountability among team members, resulting in improved team engagement.
- Established internal sales academy, training over 100 Sales Managers selected by C-Suite executives to ensure alignment with organizational goals.
- Developed comprehensive training programs for diverse sales teams.
- Facilitated workshops to enhance sales skills and product knowledge.
- Collaborated with marketing to align training with brand messaging.
Web Project Manager, eCommerce
Vanguard Car Rental
Tulsa
01.2007 - 01.2008
- Executed web development for National and Alamo eCommerce platforms, improving user experience and driving online engagement.
- Analyzed business requirements to align project direction with strategic goals and ensure successful outcomes.
- Managed cross-functional teams, coordinating with pricing and marketing to deliver integrated project solutions.
- Conducted code migration and unit testing to ensure software reliability and performance.
Education
Bachelor of Business Administration - Organizational Leadership
Southern Nazarene University
Tulsa, OKMarketing
Oklahoma State University
Tulsa, OKSkills
- Digital marketing
- SEO and SEM
- Campaign and Web analytics
- CRM management
- Trade show management
- Customer acquisition
- Project management
- Business development
- Team leadership
- Strategic planning
- Negotiation skills
- Business development
Sales Achievements
- 2018, Sales Award Winner, Salesforce Leader
- 2017, Sales Development, Presidents Club
- 2016, Highest Percentage of Sponsorship Revenue Increase Year over Year
- 2013, Best Onsite Event Cross Selling with Revenue More than $2M
- 2012, Best Onsite Rebooking Percent (Customer Retention) with Revenue in Excess of $5M
- 2009, Team Sales Award, North American Power Distribution
Timeline
Field and Event Marketing Specialist
Purple Wave
07.2024 - Current
Delegate Sales - Remote(Contract)
Eaton Hall Exhibitions
07.2022 - 01.2023
Remote (Contract)
Independent Sales and Recruiting Executive
01.2021 - 12.2021
Sales Executive
Clarion Events (acquired PennWell Corporation)
01.2020 - 11.2020
Vice President of Sales
Brief Media
06.2019 - 01.2020
Director of Sales
Access Intelligence
06.2018 - 06.2019
Director of Sales Training
PennWell Corporation
04.2008 - 05.2018
Web Project Manager, eCommerce
Vanguard Car Rental
01.2007 - 01.2008
Bachelor of Business Administration - Organizational Leadership
Southern Nazarene University
Marketing
Oklahoma State University