Brianna Farley, O.D.
Charlotte,NC
Summary
Brianna is an optometrist proudly hailing from southern West Virginia. She practiced as an optometric physician for three years, during which she developed a passion for providing top quality eyecare with an emphasis on educating her patients on lifestyle, nutrition, and quality products to treat and prevent ocular disorders and diseases. She began her career in industry in 2023 when she joined the Medical Affairs Team as a field-based MSL for the Mid-Atlantic region. She was able to use her empathetic and energetic personality to connect with other eye doctors and bridge the gap between scientific data and patient care. She aspires to grow and collaborate with innovative colleagues as well as inspire other young female optometrists.
Other interests/hobbies: Pick-up soccer, personal training & weight lifting, cooking, traveling, and spending time with my fiancé, infant daughter, and corgi.
Overview
5
5
years of professional experience
Work History
Medical Science Liaison (Sr. Medical Ambassador)
Tarsus Pharmaceuticals
Charlotte, NC
2023.05 - Current
- Developed and maintained effective relationships with internal and external stakeholders
- Organized and facilitated educational “Demodex Discovery Labs” to foster education for optometry and ophthalmology offices
- Led “Demodex Scientific Engagements” and round table dinners with optometrists and ophthalmologists in attendance
- Coordinated with territory and district sales representatives and managers for KOL introductions
- Responded to Medical Information Requests and unsolicited inquiries from healthcare professionals regarding products, clinical trials, therapeutic area, and medical literature
- Acted as note taker for weekly team calls and other meetings
- Attended conferences nationally and regionally to meet with KOLs and attend relevant sessions
- Worked with internal leaders of Medical Affairs to continually update databases of trending literature
- Always met deadlines and exceeded quarterly interaction goals
- Helped plan and organize Tarsus Medical Affairs presence at national conferences, including lunches and dinners with KOLs, booth schedules, and poster/lecture session coverages
- Communicated with PIs and clinical sites involved in Tarsus research
- Collected actionable insights from ECPs and KOLs regarding their experiences in diagnosing, treating, and managing Demodex blepharitis
Optometrist
Vision Center of Lake Norman
Mooresville, NC
2022.05 - 2023.06
- Provided primary and medical eye examinations
- Implemented advanced dry eye treatment protocols, including prescription eye drops, Tyrvaya, biologic eye drops, amniotic membranes, lid hygiene, vitamin supplementation, and in-office IPL treatments and LLLT therapies
- Created dry eye regimen checklists and informational handouts
- Designed and created patient brochures and infographics for Ortho-K, Scleral Contact Lenses, LLLT treatment, Myopia Management Parent Guide, and Skincare and Sun Care Products
- Managed myopia progression with specialty soft contact lenses, Ortho-K contact lenses, and low-dose atropine therapy
- Co-managed with various specialty clinicians, including vision therapists, low vision specialists, cataract and glaucoma surgeons, retina surgeons, oculoplastic specialists, rheumatologists, and dermatologists
- Utilized diagnostic imaging technologies, including Optomap retinal imaging, AdaptDx, anterior and posterior iVue OCT imaging, virtual visual fields, pachymetry, and Firefly slit lamp camera
Optometrist
AEG Vision
Tucson, AZ
2021.08 - 2022.05
- Performed primary eye care exams and medical/emergency eye exams
- Utilized Optos imaging, VF, and OCT machines to diagnose and manage ocular and systemic diseases
- Initiated amblyopia and advanced dry eye treatments
- Co-managed patients with ophthalmologists and other specialists
Optometrist
Hothi Optometry, PLLC.
Tucson, AZ
2020.12 - 2021.08
- Performed primary eye care exams and medical/emergency eye exams
- Prescribed prism for glasses in both adults and children to manage diplopia
- Initiated myopia control and amblyopia treatments
- Co-managed with ophthalmologists and other specialists
Optometrist
Bailey Eye Care
Barboursville, WV
2020.05 - 2020.11
- Performed primary eye care exams and medical/emergency eye exams
- Interpreted Optos, VF, and OCT imaging for diagnostic and treatment purposes
- Initiated and modified treatment for amblyopia, glaucoma, infections, dry eye, and diplopia
- Monitored patients on long-term drug therapy
- Examined patients pre- and post-operatively for conditions such as anatomical narrow angles, glaucoma, cataracts, and strabismus
- Prescribed specialty contact lenses for conditions such as corneal scarring, keratoconus, and aniridia
Education
Doctorate of Optometry -
The Ohio State University College of Optometry
05.2020
Bachelor of Science - Pre-professional Biology
Concord University
05.2016
Skills
- Optometrist experience in both private practice and corporate settings
- Cross-functional communications
- Competitive intelligence gathering
- Stakeholder engagement
- Problem-solving aptitude
- Physician relations
- Call planning
- Presentation skills (internally and externally)
- Territory management
- Networking skills
- Experience with logging interactions in CRM (Veeva)
- Meticulous note-taker
- Actionable insight gatherer and reporter
Affiliations
- Top Walman Optical Scholarship Recipient: 2018, 2019, 2020
- 2019 Optometry's Meeting Student Bowl National Competitor and 3rd Place Winner
- 2017 Finalist for Ohio State Optometry Student Innovation Award
Externship Rotations
- Ohio State University College of Optometry specialty clinics in Columbus, OH: low vision, contact lens, advanced ocular care, binocular vision, and pediatrics
- Havener Eye and Ear Institute in Columbus, OH: specialty contact lens fittings and exams
- Professional Vision Care in Westerville, OH: primary eye exams, Ortho-K fittings and evaluations
- OMNI Surgical Center in New Jersey: rotated through six different locations of referral centers for retina, glaucoma, cataract, and strabismus surgeries and advanced treatment; worked directly alongside ophthalmologists and specialists
- Southern Arizona Veteran's Hospital in Tucson, AZ: routine and medical eye exams, with special focus on prevention and treatment of glaucoma, cataracts, and diabetic retinopathy and direct co-management with ophthalmologists
Timeline
Medical Science Liaison (Sr. Medical Ambassador)
Tarsus Pharmaceuticals
2023.05 - Current
Optometrist
Vision Center of Lake Norman
2022.05 - 2023.06
Optometrist
AEG Vision
2021.08 - 2022.05
Optometrist
Hothi Optometry, PLLC.
2020.12 - 2021.08
Optometrist
Bailey Eye Care
2020.05 - 2020.11
Doctorate of Optometry -
The Ohio State University College of Optometry
Bachelor of Science - Pre-professional Biology
Concord University