Britney Abshire

• Created and maintained event expenditures, multi-million dollar budgets and event planning and execution timelines for all clients
• Spearhead event communications with vendors and on-site staff, produce run-of-shows and individual travel itineraries, create inventory procedures for warehouse items, execute creative needs, and source/provide vendor research.
• Lead all large scale corporate meetings and trainings by coordinating contract negotiation, tracking attendees, rooming manifests, food and beverage and upscale dining selections, AV service arrangements, and more
• Draft, Review, and Publish Press Releases that launch worldwide

• Coached 45 students learning selling through effective prospecting, relationship management, and value delivery
• Collaborate with faculty to ensure effective classroom experiences by managing student engagement, building grading rubrics, hosting after-class coaching sessions, and roleplaying sales situations with students
• Serve as a liaison between sales students and professors to ensure an exemplary learning experience for all TCU Sales Center students

• Established relationships with prospects and customers to promote product understanding and drive sales growth
• Exceeded quota by over 120% in first semester of sales
• Utilized Salesforce to manage client information and update existing and new client profiles
• Ranked 3rd in program-wide sales roleplay competition

• Managed and ran a series of 5 Influencer Marketing Campaigns
• Managed marketing campaigns - increased monthly revenue by over 60%
• Researched, negotiated and closed partnerships with influencers with 100K - 6.5M followings
• Grew Instagram following from 2K followers to 10.8K
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Monitored promotional calendar and delivered communications and support materials to meet forecasted results.

• Coordinated and executed 11 promotional and client driving events
• Assisted in creating written, video and image content for 7 different marketing channels.
• Created and scheduled social media postings to advertise products and generate site traffic - growing pages by 1,500 followers in 2 months

• Created and copy-edited all content for dealership book to be given to every new customer after purchase of vehicles