Britney Brown
New York
Summary
Marketing professional with a Master’s degree in Marketing and hands-on experience building and managing a consumer beauty brand. Proven ability to develop brand identity, execute social media marketing strategies, manage influencer partnerships, and drive product sales through digital platforms. Entrepreneurial background with experience overseeing marketing campaigns, securing brand partnerships, and growing a celebrity and influencer client base. Seeking a Marketing Coordinator, Social Media Manager, or Brand Partnerships role where creative strategy and digital marketing expertise can drive brand visibility and revenue.
Overview
6
6
years of professional experience
Work History
Founder & Marketing Manager
Enchanted Extensions
01.2020 - Current
- Founded and managed a direct-to-consumer beauty brand specializing in premium hair extensions and luxury hair services.
- Developed and executed social media marketing campaigns to promote products and services, increasing brand visibility and customer engagement.
- Secured brand sponsorship and partnership opportunities with major beauty brands including Taliah Waajid, expanding brand credibility and industry recognition.
- Negotiated and coordinated celebrity promotional collaborations with music artists and influencers including Cleotrapa, Valiant, Shaniel Muir, and Chronic Law to increase brand awareness and audience reach.
- Built and maintained a high-profile celebrity and influencer clientele including Ayra Starr, Hennessy Carolina, Chef Bruja, Sheff G, and Kenzo B.
- Successfully placed brand visibility within entertainment media, including product exposure during the Season 10 reunion of the television series Married to Medicine.
- Managed all brand communications across digital platforms including Instagram and e-commerce channels.
- Oversaw product marketing initiatives including launches, promotions, and digital campaigns.
- Generated up to $10,000+ in monthly revenue through a combination of product sales and service offerings.
- Managed brand inventory, vendor sourcing, pricing strategy, and order fulfillment.
- Implemented customer relationship management strategies to build a loyal and repeat client base.
- Produced digital marketing content including promotional videos, transformation posts, and brand storytelling visuals to support audience growth and product promotion.
Education
Master of Science - Marketing
Zicklin School of Business, Baruch College/CUNY
New York, NY05-2023
Bachelor of Science - Digital Marketing
Fashion Institute of Technology
New York, NY05-2021
Associate of Science - Business Administration
Westchester Community College
Valhalla, NY05-2019
Skills
- Digital Marketing
- Social Media Strategy
- Influencer Marketing
- Content Marketing
- Campaign Planning
- Audience Engagement
- Brand Management
- Brand Development
- Product Marketing
- Brand Partnerships
- Market Positioning
- Business & Analytics
- Small Business Operations
- Revenue Generation
- Client Relationship Management
- Marketing Strategy Development
- Customer Experience Optimization
- Tools & Platforms
- Instagram Marketing
- E-commerce Platforms
- Social Media Content Scheduling
- Digital Brand Promotion
Additional Highlights
- Entrepreneurial founder who successfully launched and managed a consumer beauty brand in a competitive market.
- Demonstrated ability to leverage celebrity relationships and influencer marketing to grow brand awareness.
- Strong understanding of beauty, fashion, and lifestyle consumer markets.
- Experienced in developing culturally relevant marketing strategies and digital brand storytelling.
Timeline
Founder & Marketing Manager
Enchanted Extensions
01.2020 - Current
Master of Science - Marketing
Zicklin School of Business, Baruch College/CUNY
Bachelor of Science - Digital Marketing
Fashion Institute of Technology
Associate of Science - Business Administration
Westchester Community College