Hannah Whistler
Summary
Marketing and events professional with experience planning and executing in-person experiences, wellness events, and customer engagement initiatives across hospitality, fitness, and community organizations. Skilled in project coordination, event logistics, relationship management, marketing communications, and cross-functional collaboration. Passionate about creating memorable experiences that strengthen customer relationships and drive business growth. Experienced working independently in fast-paced environments and leveraging AI tools to improve efficiency, content creation, and operational execution.
Overview
2
2
Languages
1
1
Certification
2027
2027
years of professional experience
Work History
Founder & Marketing Manager
Sol y Luna Wellness
2025 - Current
- Founded and grew a wellness brand focused on creating engaging educational content, community experiences, and holistic wellness programming.
- Developed marketing campaigns including email newsletters, landing pages, social media content, promotional graphics, and event materials to drive audience engagement.
- Created and managed brand messaging across multiple digital platforms, reinforcing brand identity and enhancing audience connection through consistent voice and visual identity.
- Planned, marketed, and executed wellness workshops, fitness classes, and community events, enhancing community engagement and participant experience from concept through post-event follow-up.
- Researched, designed, and launched digital wellness guides and educational resources to support customer acquisition and brand growth.
- Coordinated event logistics, scheduling, vendor relationships, and participant communications to ensure seamless experiences and high satisfaction for attendees.
- Managed multiple projects simultaneously while working independently, prioritizing deadlines and adapting strategies based on audience feedback and performance.
- Leveraged AI tools for research, content development, marketing copy, brainstorming, and workflow optimization to increase productivity and execution speed.
Fitness Specialist
Ocean Reef Club
Key Largo, FL
11.2022 - Current
- Build long-term relationships with members through personalized communication and exceptional customer experience.
- Resolve member concerns proactively through strong problem-solving and relationship management.
- Collaborate across departments to ensure seamless execution of member programs, special events, and wellness initiatives.
- Managed logistics for fitness programming while maintaining efficient operational workflows.
- Coordinated daily scheduling and member experiences, managing multiple priorities in fast-paced hospitality environment to enhance member satisfaction.
- Developed promotional content and educational materials to drive member engagement and support wellness initiatives.
- Utilized AI tools for content creation and research, streamlining program development and enhancing workflow efficiency.
Guest Experience Supervisor & Yoga Instructor
Under Canvas
Grand Canyon, AZ
03.2021 - 11.2024
- Planned and executed onsite guest events including wellness classes, live music, trivia nights, and community experiences.
- Coordinated event logistics, vendor services, scheduling, and facility preparation to ensure seamless execution.
- Managed guest communications through email, phone, and in-person interactions while maintaining exceptional service standards.
- Collaborated across departments to deliver memorable guest experiences aligned with brand standards.
- Developed operational procedures that improved team efficiency and event coordination.
- Supervised and coached team members while ensuring consistent execution of guest programs.
Yoga Instructor & Shipping & Receiving Coordinator
Buti Yoga
Scottsdale, AZ
07.2019 - 03.2021
- Received and shipped products to align with production schedules
- Maintained accurate inventory records to support operational efficiency
- Highly proficient in Microsoft office (excel, word, powerpoint), Shipstation, Shopify, Google (docs, sheets, photos & gmail)
- Responded promptly and courteously to business and customer communications and requests
Fitness Sales Manager
LA Fitness
Phoenix, AZ
06.2018 - 07.2019
- Educated members on club offerings, selling training packages, memberships, and additional services to enhance member engagement
- Organized daily planner, scheduled training appointments, and managed team of trainers to optimize training operations
- Manage multiple projects, set priorities and meet deadlines with strong organizational skills
- Attended weekly educational meetings to enhance product knowledge and drive sales effectiveness
Assistant Store Manager/Visual Merchandiser
Forever 21
Erie, PA
02.2015 - 06.2018
- Planned and executed visual marketing campaigns that increased customer engagement and sales.
- Led cross-functional teams to successfully execute merchandising initiatives that enhanced store presentation.
- Used customer insights to optimize in-store experiences.
- Managed multiple concurrent projects, ensuring timely completion and adherence to strict deadlines.
- Supervised associates while maintaining operational excellence.
- Hands-on experience with visual software (such as Photoshop, Illustrator, etc.).
Education
B.S. - Human Performance, Personal Training/Group Fitness Instruction
Edinboro University
Edinboro, PA05-2018
Skills
- Event Planning & End-to-End Event Execution
- Field & Experiential Marketing
- Project Management
- Vendor & Stakeholder Management
- Cross-Functional Collaboration
- Event Logistics & Operations
- Marketing Communications
- Content Creation (Email, Social Media & Promotional Materials)
- Customer Experience and Relationship Management
- AI-Assisted Research & Content Development
- Process Improvement
- Social Media Marketing
- Written and Verbal Communication
- Organization & Time Management
- Problem Solving and Adaptability
- Attention to Detail
- Microsoft Office Google Workspace Shopify ShipStation
Certification
- CPR/AED/First Aid Certified, 04/08, Present
- NASM Certified Personal Trainer, 08/22, Present
- NASM Certified Wellness Coach, 11/23, Present
- NAUI Certified Scuba Diver, 02/16, Present
- Buti Yoga Instructor, 01/20, Present
- RYT 200 HR, 11/21, Present
- Leave No Trace Awareness Certification, 12/20, Present
Leadership And Volunteer
- Health and Physical Education Department Club, Edinboro, PA, Marketing Captain & Fundraising Coordinator/Social Media Manager, 2016 - 2018
- Edinboro University Study Abroad, Multicultural Communications, 05/16, 05/17
- Edinboro University English/Writing Tutor, Edinboro, PA, 02/15, 12/17
- Meadville YMCA/High School Swim Team, Meadville, PA, Volunteer Coach and Swim Team Captain, 2005, 2013
- Girl Scouts of America, Fairview, PA, Girl Scout/Program Aid/Troop Leader/Camp Counselor, 2001, 2016, Completed Bronze and Silver Awards
Languages
English
Native/ Bilingual
Spanish
Professional
Timeline
Fitness Specialist
Ocean Reef Club
11.2022 - Current
Guest Experience Supervisor & Yoga Instructor
Under Canvas
03.2021 - 11.2024
Yoga Instructor & Shipping & Receiving Coordinator
Buti Yoga
07.2019 - 03.2021
Fitness Sales Manager
LA Fitness
06.2018 - 07.2019
Assistant Store Manager/Visual Merchandiser
Forever 21
02.2015 - 06.2018
Founder & Marketing Manager
Sol y Luna Wellness
2025 - Current
B.S. - Human Performance, Personal Training/Group Fitness Instruction
Edinboro University