Britta Lazenga

Revenue Growth & Market Expansion

• Consistently exceed sales forecast objectives across vaccine portfolio through disciplined territory planning and execution.
• Sustained market share during a competitor product launch by executing targeted marketing strategies and elevating customer engagement.
• Top performer during the 2023 launch of a new product, driving rapid adoption within assigned territory.
• Identified and penetrated new target markets for existing products, significantly increasing territory sales and utilization.

Strategic Territory & Funnel Management

• Develop comprehensive sales plans including gap analysis, marketing initiatives, and educational strategies to drive territory growth.
• Independent and highly productive within a large geographic territory, demonstrating strong multitasking, prioritization, and problem-solving abilities.

Stakeholder Engagement & Relationship Development

• Build and maintain trusted relationships with key stakeholders including physicians, healthcare administrators, and clinical staff.
• Confidently navigate complex healthcare environments including IDNs, LTC and retail pharmacies, hospital systems, and large group practices.
• Present and successfully communicate complex clinical messaging to multiple stakeholders at all organizational levels.

Clinical Education & Technical Expertise

• Demonstrate advanced medical technology to support clinical adoption.
• Provide onsite product training and billing support to ensure correct utilization and maximize clinical outcomes.
• Translate novel or complex technologies into clear clinical and economic value, effectively addressing customer questions and objections.

Cross-Functional Collaboration & Customer Experience

• Partner with internal teams across specialists, account management, field medical, and national directors to deliver optimal customer solutions.
• Participate in corporate training, field development programs, sales meetings, and industry conventions to maintain expertise and product knowledge.

Market Intelligence & Competitive Insights

• Provide strategic feedback regarding product performance, competitive activity, marketing practices, and customer satisfaction.
• Submit territory reports highlighting product acceptance, market dynamics, and operational insights to inform business strategy.

• Diagnosed speech, language, cognitive, voice, and dysphagia deficits, and advocated for newest treatment plans that challenged the status quo.
• Evaluated and created appropriate treatment and goals for patient-centered outcomes.
• Provided diagnostic and therapeutic services in acute, inpatient, and outpatient settings.
• Supported patients' ability to communicate with loved ones during terminal illness and palliative care.

• Weekly caseload of over 70 students ranging from age 3 - 12 with varying degrees of needs and abilities
• Wrote comprehensive goals that support the child with a holistic approach
• Strong advocate for children and their families
• Selected and implemented evidence-based treatment
• Possessed competencies and adapted individualized needs of culturally and linguistically diverse populations
• Provided parent resources and education

• Performed the most renowned classical and neoclassical ballets.
• Principal, soloist, & corps de ballet of preeminent ballet company and pre-Broadway North American tour.