Britta Loucas

Responsible for developing, implementing, and executing startegic marketing plans for the organization, resulting in increased email clicks, lead engagement, and web growth.

Content Development

• Design, write, and schedule all outgoing email content for 80% of the consulting team
• Maintain job board on website, double amount of content published between 2023 and 2024
• Write and copyedit both internal and external-facing documents, including outgoing branded content, web pages, and blogs
• Initiated, developed, and manage internal database of job and community resource information

Data Analysis

• Align with Directors of Marketing and Social Media to review monthly data trends with the goal of establishing marketing plans to effectively grow business
• Synthesize information from multiple departments and enact a growth plan based upon observations

Marketing strategy

• Coordinate with Director of Marketing and CEO to develop effective communication plans for each division, leading to an increase in email marketing open and click-through rates
• Strategize monthly updates to external job boards, resulting in physician placements made each year

Responsible for providing critical support for key business development initiatives with Fortune 500 customers while working closely with the Chief Learning and Innovation Officer to ensure top strategic initiatives are producing desired business impact.

Vendor Relationship Management

• Develop and maintain relationships with vendor partners across the globe

Project Coordination

• Produce live-stream webinar series featuring Chief Learning and Innovation Officer and global thought leaders
• Serve as project manager for on site corporate and client visits
• Lead contract workflow initiative to facilitate better business process operations