Hi, I’m
Brittani Arrington
Carrollton,TX
Summary
Energetic Event Manager with 18-year successful career in planning, coordinating and executing corporate events, conferences, marketing activations, and incentive trips. Demonstrated cost-effective budgeting, exceptional time management and event marketing skills.
Overview
18
years of professional experience
1
Certification
Work History
AT&T Business
Lead Events Manager
11.2017 - Current
Job overview
- Created an overall event strategy for industry events encompassing contract negotiation, planning, execution, in-booth experience, budget management, marketing, lead capture, and measures of success.
- Secured and cross-trained sellers and product managers to be booth staff members for talking to event attendees, demonstrate our solutions, and documenting opportunities for sales follow-up with the attendees.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
- Negotiated with vendors to achieve most favorable terms.
- Utilized job-related software to create standard guidelines, ticket request forms, marketing briefs, project plans, event website, calendars and budgets for each event.
- Developed and implemented successful booth experiences to generate sales opportunities and brand awareness.
- Assembled creative and innovative solution demos based on messaging, content, and theme for each event.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement. Most notably incorporating project management into event planning process.
- Developed detailed event marketing briefs, event recaps, and documenting all aspects of each event.
- Monitored and controlled event expenditures to meet budgets and identify areas of improvement and cost savings.
- Implemented protocols and procedures to effectively manage planning process and budgets.
- Produced concept plans for high-profile industry conferences and events such as Mobile World Congress.
- Coordinated travel and accommodations for event staff.
- Researched and identified new vendors and suppliers to obtain competitive pricing and ensure that we are working with the right vendor to meet our needs.
- Solicited feedback from stakeholders and booth staff to assess event success and uncover opportunities for improvement.
- Consulted with internal subject-matter experts to understand event objectives and establish budgets.
Nerium International
Senior Event Manager
09.2012 - 11.2017
Job overview
- Produced over 30 domestic and international events per year
- Responsible for on-stage and backstage logistics, creation of show assets and stage design, and design of audience seating
- Utilized job-related software to create standard guidelines, calendars and budgets for each event.
- Developed and implemented successful marketing plans to generate event revenue.
- Searched and negotiated suitable venues per setup requirements and budget constraints.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Developed detailed event reports, documenting all aspects of each event.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Implemented protocols and procedures to effectively manage planning process.
- Utilized social media to promote events and increase attendance.
- Analyzed event costs to identify areas of improvement and cost savings.
- Produced concept plans for high-profile corporate meetings and events.
- Coordinated transportation and parking arrangements for guests and vendors.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
- Developed and distributed event surveys to gather feedback and assess event success.
- Trained and supervised event staff to complete tasks on time.
- Assembled creative and innovative event attractions based on internal capabilities.
- Generated ideas to enhance and expand current event offerings.
- Supervised production team and production assistants for each event
- Evaluated work of venue and labor employees
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated with sales and marketing teams to publicize and promote events.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
driversselect
Marketing Coordinator
06.2010 - 08.2012
Job overview
- Led the implementation of digital marketing into the business as part of rebranding the image of the dealership.
- Utilized Facebook and Twitter to improve the company's online reputation including its Better Business Bureau and Google ratings.
- Negotiated multiple radio, print, and digital advertising contracts to maximize brand recognition and promotions with non-conventional messaging.
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Answered general marketing department inquiries by email, phone, and mail.
- Collaborated with cross-functional teams and vendors to establish successful execution of projects and campaigns.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
- Tracked and reported on marketing campaign responses.
- Developed and tracked performance indicators to measure results of marketing campaigns.
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Continually maintained and improved company's reputation and positive image in markets served.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Improved website visibility through development and implementation of SEO strategies.
- Mentored local personnel on best practices and protocols to maximize productivity.
SMU Hughes-Trigg Student Center
Building Operations Manager
08.2006 - 05.2008
Job overview
- Prepared venue for events while maintaining the appearance and security of the building.
- Developed standard operating procedures for building operations and meeting set-up.
- Assessed event needs with customers to provide superior customer service.
- Performed regular inspections of facility and documented all inspection information in reports.
- Coached entire building staff to promote optimal team dynamics while encouraging positive working environment.
- Interacted well with customers to build connections and nurture relationships.
- Trained new employees on proper protocols and customer service standards.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Meadows Museum
Museum Assistant
08.2005 - 05.2010
Job overview
- Received, photographed, cataloged, researched and prepared university artwork for inventory and internal loans for the permanent collection.
- Supervised the install and removal of various types of artwork with exceptional care, following all contractual requirements.
- Managed all paper and digital documentation related to accessions, loans, transfers and other collections-related transactions.
- Promoted events and exhibits targeting university students via social media, email and other communication methods, boosting museum attendance by 10%.
- Skilled at working independently and collaboratively in a team environment.
- Managed time efficiently in order to complete all tasks within deadlines.
- Handled confidential and sensitive information with discretion and tact.
- Processed travel expenses and reimbursements for executive team and senior management group.
- Produced accurate office files, updated spreadsheets, and crafted presentations to support executives and boost team productivity.
- Seamlessly interacted with colleagues to plan and complete special projects.
Education
Southern Methodist UniversityDallas, TX
M.D. from Liberal Studies
Southern Methodist UniversityDallas, TX
Bachelor of Arts from Spanish Language And Literature
Skills
- Event Management & Strategy
- Live Event Production
- Event Marketing
- Vendor and Contract Negotiations
- Cross-Functional Teams Leadership
- Team Leadership and Supervision
- Vendor Management
- Crisis Management
- Budget Development & Management
- Schedule Management
- Project Management
- Company Branding
- Team Mentorship
- Booth Installation
- Event Billing
- Social Media Management
- Catering Coordination
- File Management
Certificates Awards
- SMU Athletics
- Resident Life & Student Housing, Southern Methodist University
- Digital Marketing Nanodegree, Udacity
- RISE Executive Leadership Development Program
- Pathways to Change - Interaction Institute for Social Change
- Facilitative Leadership for Social Change - Interaction Institute for Social Change
- Effective Leadership - Interaction Institute for Social Change
- Technical Meeting & Event Production Certificate - Event Leadership Institute
- President's Volunteer Service Award (2018, 2019, 2021)
Community Service
JUNIOR LEAGUE OF COLLIN COUNTY, Ladies Night Out Chair - 'Neath the Wreath Committee, 2021 - 2023, League Member, 2019 - Current
Certification
- Digital Marketing Nanodegree, Udacity
- RISE Executive Leadership Development Program
- Pathways to Change – Interaction Institute for Social Change
- Facilitative Leadership for Social Change – Interaction Institute for Social Change
- Effective Leadership – Interaction Institute for Social Change
- Technical Meeting & Event Production Certificate – Event Leadership Institute
- President’s Volunteer Service Award (2018, 2019, 2021)
Volunteer Organizations
JUNIOR LEAGUE OF COLLIN COUNTY
- Ladies Night Out Chair - ‘Neath the Wreath Committee (2021 - 2023)
- Membership Development Co-Chair - (2020 - 2021)
- League Member (2019 - 2023)
BENT TREE BIBLE FELLOWSHIP
Early Childhood Teacher | 2016 - Current
Timeline
Lead Events Manager
AT&T Business
11.2017 - Current
Senior Event Manager
Nerium International
09.2012 - 11.2017
Marketing Coordinator
driversselect
06.2010 - 08.2012
Building Operations Manager
SMU Hughes-Trigg Student Center
08.2006 - 05.2008
Museum Assistant
Meadows Museum
08.2005 - 05.2010
Southern Methodist University
M.D. from Liberal Studies
Southern Methodist University
Bachelor of Arts from Spanish Language And Literature