Dana Turner
Iowa City
Summary
Highly-motivated and experienced events manager with over 18 years of industry experience and a desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively and quickly mastering new skills.
Overview
12
12
years of professional experience
Work History
Events Marketing Program Manager, Dermatology Lead
WebMD
Newark
01.2022 - Current
- Developed and implemented marketing plans to promote program offerings.
- Created a customer segmentation strategy for targeting potential customers.
- Analyzed existing data sources to identify key trends in the market.
- Developed, implemented and evaluated promotional activities for each event to increase attendance.
- Created campaigns, content, and communications across multiple channels including social media, email, print, web and broadcast.
- Directed development of creative assets such as videos, photography, website design, graphics, logos.
- Developed pricing strategies by analyzing competitive landscape and consumer buying patterns.
- Created reports detailing performance results and insights from campaigns.
- Developed and executed integrated marketing strategies, increasing brand awareness and market share.
- Developed and executed strategic plans for healthcare marketing initiatives to ensure successful outcomes.
- Analyzed customer insights data to optimize customer engagement strategies.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Oversaw social media accounts and developed content for posts.
- Tracked key performance indicators related to marketing efforts.
- Ensured compliance with legal regulations regarding advertising policies.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
Senior Events Marketing Manager
SanovaWorks
New York
02.2018 - 02.2022
- Developed and implemented comprehensive marketing strategies to increase brand recognition and consumer engagement.
- Created and managed budgets for multiple marketing campaigns, ensuring cost-effectiveness of all initiatives.
- Analyzed market trends and competitor activity to identify new opportunities for growth.
- Oversaw the development of creative content such as videos, blogs, webinars, podcasts.
- Negotiated contracts with media outlets to secure advertising space across print and digital channels.
- Collaborated with sales teams to develop effective lead generation programs and tactics.
- Monitored performance metrics such as website traffic and conversions from digital campaigns.
- Executed A and B testing plans on different elements of campaigns including landing pages and emails.
- Developed KPIs for tracking progress against goals set for each campaign.
- Evaluated ROI from various marketing activities and investments.
- Coached junior members of the team on developing their skills in the field of marketing.
Marketing Manager - Live Events, JDD
SanovaWorks
05.2015 - 02.2018
- Developed and implemented marketing plans for new products.
- Analyzed market trends to identify potential opportunities for growth.
- Conducted customer research to gain insights into consumer behavior.
- Managed social media accounts and campaigns.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Collaborated with internal teams on product launches and advertising strategies.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
- Managed creation of marketing materials, collateral and sales support tools.
Events Manager
SanovaWorks
New York
08.2013 - 05.2015
- Developed and executed detailed event plans, including timelines, budgets, staffing requirements, and logistics.
- Organized and facilitated vendor meetings to ensure successful execution of all events.
- Coordinated with marketing team for promotional materials for each event.
- Sourced venues that met the needs of individual events while staying within budget constraints.
- Negotiated contracts with vendors to secure best pricing and services.
- Managed event staff onsite during each event to ensure smooth operations.
Education
Bachelor of Arts - Marketing
Iowa State University
Ames, IA12-2007
Skills
- Event planning
- Vendor negotiation
- Effective communication
- Team collaboration
- Event staff management
- Managing events start to finish
- Professional Demeanor
- Creative and Innovative
- Marketing Strategy Development
- Flexible
- Positive Demeanor
- Marketing strategy
- Event staff management
- Managing events start to finish
Timeline
Events Marketing Program Manager, Dermatology Lead
WebMD
01.2022 - Current
Senior Events Marketing Manager
SanovaWorks
02.2018 - 02.2022
Marketing Manager - Live Events, JDD
SanovaWorks
05.2015 - 02.2018
Events Manager
SanovaWorks
08.2013 - 05.2015
Bachelor of Arts - Marketing
Iowa State University