Sarah La Rocca
New York,NY
Summary
Event management professional with proven track record in planning And executing diverse events. Known for meticulous attention to detail And ability to adapt swiftly to changing circumstances. Highly skilled in logistics coordination, vendor coordination, budget management. And team collaboration, ensuring successful event outcomes. Known for reliability, effective communication, artistry, and creative problem-solving.
Overview
17
17
years of professional experience
Work History
Events, Marketing, & Social Media Manager
Historic Congressional Cemetery
06.2022 - 10.2024
- I organized, managed, and promoted a diverse calendar of events and public programs at a National Historic Landmark, a valued community resource. This effort resulted in a 30 percent increase in revenue and sold-out events compared to previous years. I generated creative ideas to develop new events and enhance community outreach. Consistently, I delivered exceptional events on time and within budget.
- Budget Oversight: Tracked and reconciled expenses and invoices. Sourced new vendors and formed local business partnerships to secure donations, services, and products.
- Volunteer Management: Provided fun and meaningful opportunities for volunteers, making them eager to return. Trained volunteers to perform diverse roles such as bartending and staffing the gift shop.
- Event Design: Conceptualized and executed creative elements such as décor, lighting, seating, food, beverage, live entertainment, and overall guest experience. Sourced new community vendor partnerships to provide the best services and products to enhance guest experience and drive revenue.
- Resident costume and set designer for two major theatre productions each year. (I completed three seasons). Used my original costume and set design to bring visual storytelling to a much higher professional standard and helped actors to develop their characters.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Increased brand awareness by developing and implementing effective social media strategies.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Implemented content calendar to ensure timely and organized posting across all channels.
Event Manager
Freelance
01.2012 - 02.2020
- Exceeded client satisfaction by consistently delivering well-executed events within budget constraints.
- Collaborated closely with clients throughout the planning process to ensure their vision was accurately reflected.
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
- Managed administrative logistics of event planning, event booking, and event promotions.
- Recruited, trained, and managed teams of volunteers to assist with event operations and logistics.
Program Manager, Event Producer, and Dance Instructor
Stepping Out Studios
01.2008 - 01.2015
- Curated and managed the guest artist program of top international artists for residencies, master classes, and performances at one of NYC’s top dance studios. Negotiated artist contracts and fees, arranged transportation, housing, and scheduled appearances. Managed social media to promote events.
- Producer and host of studio events, including creating the most successful community dance event in the company’s 20-year history.
- Represented the studio at outreach events. Grew audience by forming partnerships with other community-based dance organizations.
- Taught dance classes for adults and developed a dance curriculum for students at all levels at a top NYC dance studio.
Education
Bachelor of Fine Arts -
Virginia Commonwealth University
Richmond, VAFashion Institute of Technology
New York, NYSkills
- Event planning
- Logistics management
- Budget management
- Community engagement
- Social media management
- Event marketing
- Event design and visual storytelling
- Vendor relationship management
- Curatorial expertise
- Visual storytelling
Accomplishments
- Planned over 40 events per year in 2022-2024.
- Earned "Best of New York" Award by New York Magazine for my community event.
- Increased event revenue by 30 % in 2022-2024.
- Business Development - Initiated two key partnerships which resulted in revenue growth.
- Design - Responsible for creative design for prominent public events.
Awards
Awarded a grant from the National Endowment for the Humanities to study Pre Raphaelite art in London, England.
Full scholarship recipient to attend the Victorian Society Summer Program in London, England.
Timeline
Events, Marketing, & Social Media Manager
Historic Congressional Cemetery
06.2022 - 10.2024
Event Manager
Freelance
01.2012 - 02.2020
Program Manager, Event Producer, and Dance Instructor
Stepping Out Studios
01.2008 - 01.2015
Bachelor of Fine Arts -
Virginia Commonwealth University
Fashion Institute of Technology
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