Brittany Grove
Dunstable,MA
Summary
Seasoned Demand Generation Manager with robust experience in developing and executing data-driven marketing campaigns to drive lead generation. Strengths include strategic planning, team leadership, and leveraging analytics to optimize campaign performance. Proven track record of driving growth through innovative demand generation strategies while fostering cross-functional collaboration.
Overview
12
12
years of professional experience
Work History
Demand Generation Manager
UKG
Lowell, MA
09.2019 - Current
- Developed and executed strategies to increase lead generation and conversion rates through email, content syndication, webinars, and other marketing campaigns.
- Provided regular reporting on ROI metrics associated with each campaign initiative.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Developed and implemented demand generation plans pursuant to business objectives, evaluating plan efficacy at progress landmarks and adjusting as necessary.
- Analyzed data from various sources including Salesforce.com, PowerBI, and Eloqua.
- Increased market penetration utilizing targeted marketing campaigns.
- Leveraged A and B testing techniques to optimize performance across digital platforms such as display ads and email campaigns.
- Interviewed and hired talented individuals to add value to marketing team.
- Worked closely with sales teams in order to develop targeted messaging and offers that resonated well with prospects.
- Built relationships with key stakeholders to ensure successful implementation of initiatives.
Marketing Manager, Customer Marketing & Events
Extreme Networks
Salem, NH
01.2013 - 08.2019
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Facilitated formation of company's inaugural Customer Advisory Board.
- Implemented strategy focused on understanding and retaining key accounts through executive sponsorship.
- Supervised a team handling executive briefings, corporate events, and key marketing initiatives.
- Organized and participated in user conferences.
Education
Bachelor of Science - Communications
University of Massachusetts, Amherst
Amherst, MA05-2011
Skills
- Campaign management
- Demand planning
- Demand forecasting
- CRM management
- Sales enablement
- Customer segmentation
- Affiliate marketing
- Community building
References
References available upon request.
Timeline
Demand Generation Manager
UKG
09.2019 - Current
Marketing Manager, Customer Marketing & Events
Extreme Networks
01.2013 - 08.2019
Bachelor of Science - Communications
University of Massachusetts, Amherst