Brittany Neilsen
Oceanside,NY
Summary
Professional merchandiser with keen eye for product placement and trend analysis. Proven track record of enhancing customer experience and driving sales through strategic merchandising. Known for effective teamwork and adaptability in fast-paced retail environments. Skilled in visual merchandising and inventory management.
Overview
7
7
years of professional experience
Work History
Site Merchandising Associate, Textiles
Macy's
03.2022 - Current
- Track and analyze key performance metrics related to site merchandising, including traffic, conversion rates, average order value, and revenue using Adobe Analytics
- Curate and maintain product assortments on the Macy's website, ensuring accurate categorization, organization, and presentation of products
- Collaborate with cross-functional teams, including buying, planning, and marketing, to develop and execute merchandising strategies that drive traffic, conversion, and revenue
- Ensure that promotional messaging and offers are accurately reflected on the website and align with promotional calendars
- Optimize site search functionality and navigation paths to enhance the discoverability of products and improve the overall user experience
- Track PDP health performance across areas of focus and identify opportunity and strategy to increase sales, conversion & PDP hit rate
Omni Assistant Buyer, Housewares
Macy's
12.2020 - 03.2022
- Helped achieve $21m in omni sales Season to Date (S21), up 55% to LY for the Housewares division includes kitchen gadgets, cutlery, bakeware, storage/organization & hydration
- Managed the department of storage & organization
- Driving $1.8m in total omni sales Season to Date (S21), up 97% to LY
- Onboarded new dropship vendors for Macys.com and negotiated shipping/freight terms
- Work with planning to develop projections for each season as well as for replenishment styles
- Keep a close eye on stock levels and inventory and pivot where needed
- Create offers for print marketing based on our allocations for the month, as well as keep track of samples needed for marketing
- Develop and coach a multitude of merchandising assistants and executive development trainees within my team
Omni Merchandising Assistant, Home Decor/Status Gifts
Macy's
02.2019 - 12.2020
- Helped achieve an annual performance of +15% to plan and +17% to LY
- Managed the digital workflow and turn in process after creating items in the system
- Image maintenance and resizing/tweaking images based on vendor standards
Sales Assistant, Women's RTW Dresses
G-III Apparel Group
09.2017 - 02.2019
- Communicated with small and specialty store buyers, as well as during appointments in the showroom
- Worked with the sales department to input data and image inventory using FileMaker
- Created ATS line sheets for Buyers to review, including immediate and future deliveries
- Received and analyzed EDI reports from various vendors
Education
Bachelor of Science Degree - Fashion & Textiles, Business Management Concentration w/ FIT
SUNY College at Oneonta
05.2018
Associates Degree - Applied Science, Fashion Business Management
Fashion Institute of Technology
05.2018
Skills
- Microsoft Word
- Excel
- Powerpoint
- JIRA
- Enterprise Analytics
- BI Tool
- Tableau
- Adobe Analytics
- Site Merchandising
- Communication
- Organization
- Problem Solving
- Analytical
- Public Speaking/ Presentation Skills
- Team Player
Timeline
Site Merchandising Associate, Textiles
Macy's
03.2022 - Current
Omni Assistant Buyer, Housewares
Macy's
12.2020 - 03.2022
Omni Merchandising Assistant, Home Decor/Status Gifts
Macy's
02.2019 - 12.2020
Sales Assistant, Women's RTW Dresses
G-III Apparel Group
09.2017 - 02.2019
Associates Degree - Applied Science, Fashion Business Management
Fashion Institute of Technology
Bachelor of Science Degree - Fashion & Textiles, Business Management Concentration w/ FIT
SUNY College at Oneonta
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