Brody Danel
Dallas,TX
Summary
Program Coordinator with experience in digital campaigns, student outreach, and strategic partnerships. Skilled in crafting targeted email content, analyzing engagement metrics, and conducting market research to optimize enrollment. Strong communicator with a high work ethic, and the ability to learn new skills quickly.
Overview
3
3
years of professional experience
Work History
Program Coordinator
Dallas Baptist University
Dallas, Texas
12.2023 - Current
- Developed compelling email copy and digital assets for enrollment campaigns and individual outreach, aligning messaging with DBU’s mission, voice, and goals
- Tracked and evaluated email performance metrics, including open rates, click-through rates, and response patterns, to optimize engagement and improve future performance
- Communicated with prospective students via on-campus tours, virtual info sessions, and travel events
- Designed and presented a new cohort program for pairing with local cities to drive institutional partnerships
- Conducted market research to identify target audiences and customer preferences
Photographer
LoneStar Stock
Fort Worth, Texas
12.2022 - Current
- Collaborated with clients to establish a creative vision for shoots
- Scouted locations and curated settings to produce desired images
- Saved and archived images and maintained master image library for future use
- Used Adobe Lightroom to crop, manipulate and perform color balance for final images
Production Intern
Red Productions
Fort Worth, Texas
12.2022 - 04.2023
- Produced, filmed, and edited marketing video content for assigned clients
- Assisted with the company's social media content, including blog writing and graphic design
Education
Bachelor of Arts - Biblical Studies
Dallas Baptist University
Dallas, TX01-2021
Master of Arts - Communication
Dallas Baptist University
Dallas, TXSkills
- CRM proficiency in Salesforce and Slate
- Campaign Monitor
- Adobe Creative Suite
- Verbal and written communication
- Digital asset creation
- Email marketing
- Market research
- Program development
- Customer engagement
- Detail-oriented
- Creative problem solver
- High work ethic
Timeline
Program Coordinator
Dallas Baptist University
12.2023 - Current
Photographer
LoneStar Stock
12.2022 - Current
Production Intern
Red Productions
12.2022 - 04.2023
Bachelor of Arts - Biblical Studies
Dallas Baptist University
Master of Arts - Communication
Dallas Baptist University
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