Summary
Overview
Work History
Education
Timeline
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Brody West

Montrose,Colorado

Summary

Dedicated Brand / Account Manager with 6 years of experience in the fishing industry cultivating strong relationships and increasing customer satisfaction. Recognized for excellent communication skills and accountability with a track record of identifying opportunities to improve processes.

Overview

6
6
years of professional experience

Work History

Ross Reels Sales & Brand Manager

Mayfly Outdoors
08.2021 - Current
  • Spearheaded successful business relationships with new purchasing managers to brand loyal specialty retailers as well as fostering relationships with new accounts across multiple regions
  • Implemented and managed TrueCommerce to successfully integration multiple big-box dealers within a year that required EDI compliance
  • Proposed alternative strategies for Warranty Processes, Warehouse Management Systems, Sales Incentives and Inventory Management to increase customer satisfaction, productivity and profitability
  • Collaborated with outside sales reps and internal colleagues to address brand and product issues in a timely and effective manner
  • Managed order entry and pricing accuracy in ERP system for more than 200 Ross Reels Dealers as well as direct consumers, accurately communicating lead times and constraints
  • Reported weekly sales metrics through KPI and descriptive analytics to cross-functional teams

Boat Builder

Ro Drift Boats
05.2021 - 08.2021
  • Demonstrated meticulous attention to detail in all stages of building fiberglass drift boats
  • Executed tasks efficiently and met tight deadlines to deliver boats on time
  • Adapted quickly and resolved problems on the spot to ensure smooth progress in boat building operations

Marketing Internship

WINPRO Funds
05.2020 - 05.2021
  • Oversaw website and email campaign management utilizing Word Press and MailChimp
  • Distributed quarterly financial statements to investors
  • Conducted research to identify potential investors and ranch properties for sale in Colorado Tax Opportunity Zones
  • Presented CRM systems and successfully implemented Suite Dash, transitioning from paper to electronic financial statements

Retail Sales Associate

Gene Taylors Sporting Good
05.2019 - 05.2021
  • Managed inventory for fishing department by conducting backstock checks, completing order forms, and fulfilling special-order requests
  • Influenced sales by utilizing in-depth knowledge of most fly fishing brands as well as Lowrance products and trolling equipment
  • Assisted customers with fixing broken rod tips, processing warranties for broken reels and rods, demonstrating knots and techniques, and spooling reels
  • Served as a ski tech during winter seasons, specializing in setting up rentals, tuning skis, and selling skiing products

Education

Bachelor of Arts - Business Administration

Western Colorado University
Gunnison, CO

Timeline

Ross Reels Sales & Brand Manager

Mayfly Outdoors
08.2021 - Current

Boat Builder

Ro Drift Boats
05.2021 - 08.2021

Marketing Internship

WINPRO Funds
05.2020 - 05.2021

Retail Sales Associate

Gene Taylors Sporting Good
05.2019 - 05.2021

Bachelor of Arts - Business Administration

Western Colorado University

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Brody West