Brooke Barhite
Sioux Falls,SD
Summary
Results-driven marketer skilled in B2B growth and digital campaign management. Expertise in analytics and project management enhances brand visibility and customer engagement through tailored marketing strategies.
Overview
15
15
years of professional experience
Work History
Marketing Coordinator
Midwestern Mechanical
08.2024 - Current
- Creative and detail-oriented Marketing Coordinator with over 20 years of experience developing and executing marketing strategies that drive brand awareness and customer engagement.
- Managed campaigns, coordinated events, and produced high-quality digital and print materials to enhance brand visibility.
- Balanced creative vision with business objectives, leveraging strong industry knowledge in plumbing, HVAC, and construction to inform marketing strategies.
- Executed social media content creation & analytics, website management, copywriting & design, brand strategy & messaging, and budget tracking & reporting to support marketing initiatives.
Corporate Marketing Manager
Boss' Pizza & Chicken
01.2024 - 08.2024
- Managed website and social media for all Midwest locations to increase online engagement.
- Supported management staff with online ordering software and contributed to development of mobile ordering app to streamline customer experience.
- Created print media assets for menus and MMS messages to improve brand visibility.
Director of Partnerships
Dacotah Bank Center
01.2021 - 01.2024
- Grew the Partnerships department from $170K in 2021 to $399K in 2023.
- Renewed multi-year agreements with existing sponsors and identified new prospects through targeted advertising and marketing efforts.
- Acted as primary contact for sponsorship business, overseeing artwork/signage, digital arena advertising, and VIP parties.
Marketing Manager
Brookings Auto Mall
01.2020 - 01.2021
- Managed company website and oversaw incoming internet leads, ensuring prompt follow-up and enhancing customer engagement.
- Directed social media strategy and coordinated events while ensuring compliance with Chevrolet brand standards across print and digital advertising.
Marketing Director, Publications Supervisor
Swiftel Communications
01.2011 - 01.2018
- Managed all social media, print, and digital advertising along with the website.
- Developed strategic advertising campaigns for telecommunications branch, increasing brand visibility and engagement.
- Proofed print and online directory, trained sales representatives during summer sales season, and created marketing materials to support sales initiatives.
- Oversaw annual production, sales, and distribution processes for telephone book management, ensuring timely delivery and market relevance.
Education
Bachelor of Arts - Mass Communications
South Dakota State University
Brookings, SD01-2001
Skills
- Strategic sales and marketing
- Social media management
- Social media content creation and analytics
- Google Analytics certification
- Salesforce proficiency
- WordPress expertise
- Website management
- Project management
- Budget tracking and reporting
- Account management
- Copywriting and design
- Brand strategy and messaging
- Critical thinking
- Academic and creative writing
Timeline
Marketing Coordinator
Midwestern Mechanical
08.2024 - Current
Corporate Marketing Manager
Boss' Pizza & Chicken
01.2024 - 08.2024
Director of Partnerships
Dacotah Bank Center
01.2021 - 01.2024
Marketing Manager
Brookings Auto Mall
01.2020 - 01.2021
Marketing Director, Publications Supervisor
Swiftel Communications
01.2011 - 01.2018
Bachelor of Arts - Mass Communications
South Dakota State University