Brooke Berney
Clarkston,MI
Summary
Dynamic and results-driven professional with experience in sales, business development, and social media marketing. Proven ability to drive client acquisition, build long-term relationships, and grow brand presence through strategic outreach and engaging digital content. Known for delivering a high-level client experience that leads to strong retention, renewals, and revenue growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Quality Team Member
HTF LLC
Lapeer, MI
01.2026 - Current
- Documented findings and maintained accurate quality records in compliance with standards.
- Created full work instructions for each station to ensure safety and correct implementations
- Create, close and transfer work order to ensure the production process of each part
- Implemented new file system to ensure easy access to company leaders in finding orders
- Make sure the inventory matches the correct billing and purchases
- Use technology to ensure all parts are to spec at all angles, bends and additional components
Full-Time Coach, Business Development & Social Media Manager
ETS Performance
06.2025 - Current
- Manage and execute social media strategy, creating high-performing content that drives engagement and brand growth
- Receive consistent recognition from corporate leadership (HQ) for top-performing posts and reels
- Generate leads and drive membership growth through outreach, follow-ups, and digital engagement
- Conduct new client evaluations, presenting programs and converting prospects into long-term members
- Deliver a high-touch client experience focused on results, trust, and long-term value
- Build strong relationships that support annual renewals and repeat enrollments
- Communicate performance progress and next steps to maximize client satisfaction and retention
- Design and implement training programs approved by leadership that is proven results and satisfactions
- Thrive in a fast-paced environment, leading sessions and maintaining high service standards
- Contribute to overall brand growth, client experience, and operational success
Event Coordinator & Sponsorship / Marketing Lead
NU Pickleball Event
08.2024 - 12.2024
- Planned and executed a large-scale pickleball tournament
- Secured five corporate sponsors through outreach, relationship building, and value-driven proposals
- Managed marketing campaigns, promotions, and press outreach
- Wrote and distributed a press release and participated in local news promotion
- Collaborated with leadership at the world’s largest pickleball facility
- Increased attendance and visibility through strategic partnerships and marketing efforts
Barn Lead, Social Media & Business Operations Manager
JR Dream Arabians
06.2022 - 08.2024
- Developed and managed social media content and strategy to enhance brand visibility
- Generated new clients and hires through Facebook and Instagram marketing
- Built strong relationships to support client retention and repeat business
- Managed and trained staff to ensure efficient operations and safety standards
- Oversaw daily operations while maintaining a high-quality client experience
- Trained and exercised horses to support optimal performance and client satisfaction
Education
Bachelor of Business Administration - Sport Management
Northwood University
Midland, MISkills
- Sales & Business Development
- Social Media Strategy & Content Creation
- Client Acquisition & Retention
- Brand Growth & Digital Marketing
- Sponsorships & Partnership Activation
- Relationship Management
- Outreach & Lead Generation
- Event Planning & Execution
- Project Management
- Communication & Problem-Solving
Certification
Content Creations
Mental Health First Aid Certified
Accomplishments
- Recognized by corporate leadership for high-performing digital content
- Generated consistent new client leads and conversions through outreach and marketing
- Secured multiple sponsorships through relationship-driven sales strategies
- Increased client retention and renewals through strong relationship management and service delivery
- Successfully executed a sponsored, large-scale event with media exposure
Additional Strengths
- Strong communicator with the ability to connect and influence
- Highly motivated, goal-oriented, and adaptable
- Experienced in managing both client relationships and brand presence simultaneously
- Comfortable owning projects from concept to execution
Timeline
Quality Team Member
HTF LLC
01.2026 - Current
Full-Time Coach, Business Development & Social Media Manager
ETS Performance
06.2025 - Current
Event Coordinator & Sponsorship / Marketing Lead
NU Pickleball Event
08.2024 - 12.2024
Barn Lead, Social Media & Business Operations Manager
JR Dream Arabians
06.2022 - 08.2024
Bachelor of Business Administration - Sport Management
Northwood University