Brooke Dougherty
Hopkinton,MA
Summary
Driven marketing student with hands-on experience seeking to leverage academic knowledge and practical skills gained through internships and coursework to contribute effectively to marketing initiatives within a dynamic organization. Eager to apply creativity, analytical thinking, and strategic mindset to drive growth and achieve organizational objectives.
Overview
5
5
years of professional experience
Work History
Marketing Executive Assistant
Delta Zeta
12.2022 - Current
- Plan the behind the scenes of advertising events for Delta Zeta
- Provided creative input for ideas to make Delta Zeta unique and stand out
- Collaborated on ideas regarding recruitment.
Diamond Leader
Delta Zeta
12.2022 - Current
- Mentor incoming new members through the transition of joining a sorority
- Ensure the new members are comfortable in their new environment.
Sales Associate
LL Bean
11.2023 - 01.2024
- Ensure accurate inventory counts for over 300 items by counting stock and timely identifying and reconciling any discrepancies
- Proactively assist over 100 customers per shift, by answering questions, providing merchandise expertise, processing orders, and handling payments
- Maintained a clean, organized inventory and curated displays of rotating seasonal clothing and accessories
- Meticulously operated POS system transactions include credit, cash, exchanges, returns and refunds to ensure seamless and accurate cash flow.
Server/Bartender
Start Line Brewery
09.2019 - 08.2023
- Memorized menu items and rotating specials to give customized recommendations to guests
- Swiftly and successfully resolved conflict resulting in customer satisfaction 100% of the time
- Warmly greeted new and returning customers and developed relationships resulting in customer loyalty
- Maintained a clean and organized bar area by constantly wiping down surfaces, loading and unloading dishes, and replenishing fresh ingredients.
Education
Bachelor of Science in Commerce and Business Administration - Marketing
Culverhouse College of Business, The University of Alabama
Tuscaloosa, AL05.2026
Skills
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Access)
- Product Launches
- Media Planning
- Marketing Strategy Development
- Strategic thinker
- Training and mentoring
Activities
Delta Zeta Sorority, 08/2022, Present, Participated in 20+ hours of community service each semester., Supported and trained new members during their initiation period.
Leadership Experience
- Marketing Executive Assistant, 12/2022, Present, Delta Zeta, Tuscaloosa, AL, Plan the behind the scenes of advertising events for Delta Zeta, Provided creative input for ideas to make Delta Zeta unique and stand out., Collaborated on ideas regarding recruitment.
- Diamond Leader, 12/2022, Present, Delta Zeta, Tuscaloosa, AL, Mentor incoming new members through the transition of joining a sorority., Ensure the new members are comfortable in their new environment
Coursework
Accounting, Fall 2023
Community Service
- Tuscaloosa One Place, 2023
- Lemonade for Listening UA Speech and Hearing, 2023
Timeline
Sales Associate
LL Bean
11.2023 - 01.2024
Marketing Executive Assistant
Delta Zeta
12.2022 - Current
Diamond Leader
Delta Zeta
12.2022 - Current
Server/Bartender
Start Line Brewery
09.2019 - 08.2023
Bachelor of Science in Commerce and Business Administration - Marketing
Culverhouse College of Business, The University of Alabama
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