Summary
Overview
Work History
Education
Skills
Timeline
Generic

Brooke Justice

Wheeling

Summary

Dynamic marketing leader with a proven track record at WesBanco Bank, driving strategic initiatives that enhanced organizational performance. Expert in digital advertising and relationship building, I successfully increased brand visibility through innovative public relations campaigns, aligning cross-functional teams to achieve impactful results. Committed to leveraging market research for informed decision-making.

Experienced with executive leadership and strategic planning. Utilizes innovative approaches to drive business growth and operational excellence. Track record of effective team collaboration and achieving results.

Overview

15
15
years of professional experience

Work History

VP, Segment Marketing Manager

WesBanco Bank
10.2013 - Current
  • Leads development of strategic initiatives to enhance organizational performance.
  • Supported cross-functional teams in project execution and operational alignment.
  • Contributed to the analysis of market trends to inform decision-making processes.
  • Coordinated communication efforts among stakeholders to ensure project clarity.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Identified opportunities to improve business process flows and productivity.

Public Relations Director

Marshall County Family Resource Network
09.2010 - 09.2013
  • Developed and implemented comprehensive public relations strategies to enhance brand visibility and reputation.
  • Enhanced social media presence by creating engaging content that resonated with target audiences.
  • Developed and promoted corporate brand, images and identity to media and public.
  • Increased brand awareness through development and implementation of successful public relations campaigns.
  • Oversaw content creation for press releases, newsletters, and social media platforms, ensuring alignment with brand voice.

Education

Master's in Journalism & Mass Communication - Advertising

Marshall University
Huntington, WV
01-2006

Bachelor of Arts - Advertising

Marshall University
Huntington, WV
01-2004

Skills

  • Strategic planning
  • Results-driven
  • Strategic marketing communications
  • Digital advertising expertise
  • Team leadership
  • Relationship building
  • Market research

Timeline

VP, Segment Marketing Manager

WesBanco Bank
10.2013 - Current

Public Relations Director

Marshall County Family Resource Network
09.2010 - 09.2013

Master's in Journalism & Mass Communication - Advertising

Marshall University

Bachelor of Arts - Advertising

Marshall University

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