Brooke Konifka
Chittenango
Summary
Innovative and data-driven marketing executive with 10+ years of cross-functional leadership in brand development, revenue growth, digital strategy, and team building. Adept at translating business goals into actionable marketing strategies that drive engagement, build loyalty, and accelerate growth. Proven success in scaling marketing functions, leading high-performing teams, and aligning brand messaging across channels and departments. Brings a strong foundation in sales, operations, and talent development, paired with a passion for delivering measurable business impact.
Overview
13
13
years of professional experience
Work History
Vice President of Talent & Culture
Standard Heating, Cooling & Insulating
Marcy
03.2020 - 11.2024
- Developed and led strategic marketing campaigns across digital, social, and traditional platforms, resulting in increased brand awareness and market share.
- Oversaw content, brand, and demand generation teams to ensure alignment with company KPIs and growth objectives.
- Collaborated with C-suite leadership to identify marketing opportunities and refine brand positioning for key verticals.
- Designed and executed employee branding and recruitment marketing initiatives that attracted top-tier talent in competitive markets.
- Implemented performance-based marketing reporting systems to track ROI and optimize spend.
Director of Sales & Marketing
Solvents and Petroleum Services
Syracuse
04.2018 - 03.2020
- Directed regional sales strategy while spearheading integrated marketing campaigns across five company divisions.
- Led the digital transformation and branding overhaul of five corporate websites, boosting lead conversion and brand consistency.
- Orchestrated national event marketing initiatives, including trade shows and partner campaigns, increasing client acquisition.
- Developed and introduced new service offerings and marketing frameworks, contributing to diversified revenue streams.
- Managed CRM implementation and marketing automation tools to drive targeted communications and reporting.
Events Coordinator
Turning Stone Resort Casino
Verona
03.2016 - 04.2018
- Managed large-scale events and experiential marketing initiatives to enhance brand visibility and customer loyalty.
- Worked alongside internal marketing and PR teams to create promotional strategies that increased event attendance and media coverage.
- Handled VIP services, vendor contracts, and staff coordination to ensure high-caliber brand experiences.
Account Executive
Townsquare Media
Marcy
03.2015 - 03.2016
- Developed creative advertising strategies leveraging radio, digital, and live events to amplify brand messaging for clients.
- Built and retained strong client relationships through tailored marketing consultation and execution.
- Sold and managed media sponsorships and marketing packages to exceed revenue goals.
Sales & Marketing Coordinator
OneGroup
North Syracuse
01.2012 - 03.2015
- Executed full rebranding initiative across internal and external platforms to modernize and unify company image.
- Supported sales team in niche market development with competitive insights, marketing materials, and lead-gen strategies.
- Planned and managed corporate events, trade shows, and appreciation experiences to reinforce client relationships.
Skills
- Strategic marketing
- Brand management
- Recruitment marketing
- Performance measurement
- Digital transformation
- Content development
- Event marketing
- CRM implementation
- Team collaboration
- Client acquisition
- Budget management
- Market analysis
- Data-driven decision making
- Employee engagement
- Leadership development
- Performance metrics analysis
- Visionary leadership
Timeline
Vice President of Talent & Culture
Standard Heating, Cooling & Insulating
03.2020 - 11.2024
Director of Sales & Marketing
Solvents and Petroleum Services
04.2018 - 03.2020
Events Coordinator
Turning Stone Resort Casino
03.2016 - 04.2018
Account Executive
Townsquare Media
03.2015 - 03.2016
Sales & Marketing Coordinator
OneGroup
01.2012 - 03.2015
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