Brooke Nastasi
Boston,MA
Summary
Strategic marketing professional with experience leading large-scale brand launches, loyalty programs, and 360° retail campaigns across multi-state markets. Proven ability to drive brand development, enterprise rollouts, customer engagement, and cross-functional execution for convenience retail, fuel, and car wash businesses. Skilled in translating business objectives into high-impact marketing strategies that strengthen brand presence, customer retention, and operational success.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Coordinator ⇒ Marketing Generalist
Global Partners LP
Waltham, Massachusetts
08.2022 - Current
- Supported the launch of Bee’s Knees Benefits™, an award-winning loyalty program across 300+ locations throughout the Northeast, Virginia, and Texas; owned regional rollout execution spanning strategy, signage deployment, operations training, and cross-functional coordination.
- Supported the launch of Clean Bee Club, a subscription-based car wash program, owning the marketing, brand development, and brand strategy while contributing to consumer research, technology implementation, signage rollout, and integrated campaign execution.
- Led the brand development and launch of Honey Farms Car Wash for the flagship retail concept, overseeing positioning, signage strategy, customer experience, and go-to-market execution.
- Lead integrated cross-market campaigns supporting food service, merchandising, loyalty, sustainability, CPG partnerships, and corporate initiatives across digital, social, in-store, signage, and promotional channels.
Marketing Specialist
Oak Wealth Partners, Inc
Lexington Park, Maryland
06.2021 - 07.2022
- Developed marketing campaigns, branded events, and lead-generation initiatives contributing to over $8M in Assets Under Management growth.
- Managed multi-channel brand communications to strengthen customer engagement and market presence.
- Oversaw social media strategy and content development across Facebook, Instagram, and LinkedIn, increasing social media following by 181%.
- Managed a ~$50K annual marketing budget across campaign execution, vendor partnerships, and branded collateral initiatives.
Marketing Coordinator
Chesapeake Beach Water Park
Chesapeake Beach, Maryland
06.2018 - 08.2021
- Led social media strategy, seasonal campaigns, and content creation to drive community engagement and attendance.
- Created internal marketing materials, operational communications, and newsletters supporting staff alignment and guest experience.
- Collaborated cross-functionally to align marketing initiatives with operational and revenue goals while tracking campaign performance and budget efficiency.
Education
Bachelor of Arts - Public Relations
University of South Carolina
Columbia, SC 06.2016 - 05.2020
Skills
- 360° Integrated Marketing Campaigns
- Go-to-Market Strategy & Enterprise Rollouts
- Brand Development & Positioning
- Consumer Engagement & Retention Strategy
- Loyalty & Subscription Program Marketing
- Multi-Market Retail Marketing
- Marketing Operations & Operational Enablement
- Cross-Functional Project Management
- Creative Direction & Channel Management
- Signage Strategy & Field Deployment
- Customer experience strategy
Timeline
Marketing Coordinator ⇒ Marketing Generalist
Global Partners LP
08.2022 - Current
Marketing Specialist
Oak Wealth Partners, Inc
06.2021 - 07.2022
Marketing Coordinator
Chesapeake Beach Water Park
06.2018 - 08.2021
Bachelor of Arts - Public Relations
University of South Carolina
06.2016 - 05.2020