Summary
Work History
Education
Skills
Awards
PORTFOLIO
Timeline
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Bruce Carlton

Broken Arrow,OK

Summary

Senior Graphic Designer with expertise in delivering print and digital solutions, leveraging a strategic mindset and deep industry knowledge. Demonstrated expert efficiency in budget management, client relations, time management, and project management, consistently exceeding sales goals and enhancing team performance. Intent on driving business improvement through creative problem-solving and staying at the forefront of industry trends.

Work History

President

OKimprints
  • Established a thriving Advertising Specialties business, driving substantial growth through marketing strategies and robust client engagement.
  • Cultivated 23 new customers in 6 months through LinkedIn and industry networking.

Account Executive

TULSA WORLD
  • Designed eye-catching print and digital marketing materials to increase client business revenue.
  • Exceeded print and digital sales goals by 164% and 400% boosting revenue significantly.
  • Generated over $150,000 in Special Sections and Pre-Prints enhancing sales performance.
  • Increased annual budgets for six accounts, demonstrating strong client relationship management.
  • Crafted digital marketing strategies for five new clients establishing a new digital presence.
  • Conducted market analysis to optimize digital campaigns achieving measurable results.

Senior Account Manager

NEWS PRESS Newspaper
  • Designed impactful print and digital campaigns for 25 national accounts achieving $2M in annual sales.
  • Negotiated high-value contracts exceeding print and digital sales goals by 120% and 179%.
  • Revitalized client relationships and regained a major client after 3 years.
  • Increased budgets through contract negotiations for six clients enhancing advertising impact and new business revenue.

Automotive Marketing Consultant

ST. CLOUD TIMES Newspaper
  • Drove a 130% increase in client engagement resulting in substantial growth in advertising revenue.
  • Increased print sales by 123% and digital sales by 127% enhancing online presence for auto clients.
  • Launched and sold dedicated advertising space in newly created tab increasing client engagement and establishing a new revenue source.

Local Sales Manager

CHARTER MEDIA Cable Television
  • Led, trained and evaluated a sales and production team, enhancing operational efficiency.
  • Achieved $300,000 increase in annual sales, reversing a three-year trend of unmet goals.
  • Boosted sales representatives’ performance by 25%, resulting in significant revenue growth.
  • Drove a 66% year-over-year sales increase in production department.
  • Reduced revenue loss by 34% improving company financial health.

President & Owner

CARLTON & COMPANY
  • Founded and expanded a freelance design firm into a full-service advertising agency enhancing market presence and client engagement across a variety of local, national and international industries.
  • Defined and achieved business goals and practices, optimizing operational efficiency and client satisfaction.
  • Designed print, digital and electronic campaigns and placed in targeted media to ensure client business growth.
  • Led a team in creative and strategic development fostering innovation and collaboration.
  • Engaged in community networking securing new business opportunities and partnerships.

Education

Bachelors Degree - Visual Arts

California State University – East Bay
Hayward, CA

AA Degree - Art

San Jose City College
San Jose, CA

Post Graduate Classes - Color & Design and Typography

Meramec Community College
St. Louis, MO

Skills

  • Graphic design expertise

Awards

100 awards from The American Advertising Federation, National award for Brochure design from The Catholic Health Association, International award for Annual Campaign from The United Way of Americas, Citation of Excellence award for Logo Design from The American Advertising Federation, National award for Outstanding Readership Response from Baking & Snack Magazine, Employee of the month nominee or winner 3 times in 12 months, “Top of the World” Number one employee at Tulsa World 3 out of 12 months, 2 awards for exceeding contest sales goals from cars.com, Named Manager of the Year. The only manager out of 25 to surpass year-over-year sales goals.

PORTFOLIO

Bruce Carlton Portfolio (canva.site)

Timeline

President

OKimprints

Account Executive

TULSA WORLD

Senior Account Manager

NEWS PRESS Newspaper

Automotive Marketing Consultant

ST. CLOUD TIMES Newspaper

Local Sales Manager

CHARTER MEDIA Cable Television

President & Owner

CARLTON & COMPANY

AA Degree - Art

San Jose City College

Post Graduate Classes - Color & Design and Typography

Meramec Community College

Bachelors Degree - Visual Arts

California State University – East Bay

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Bruce Carlton