Bruce Davis
Sylvania
Summary
Dynamic and results-driven sales leader with over 25 years of experience in the construction, demolition, and material handling industries. Proven track record of exceeding sales targets and driving revenue growth, backed by multiple “Salesman of the Year” honors. Demonstrated success in building and leading high-performance sales teams as Director of Sales for over a decade. Expertise includes strategic account management, relationship building, and market expansion. Known for an unwavering commitment to customer satisfaction, and a deep understanding of industrial product solutions.
Overview
24
24
years of professional experience
Work History
Director of Sales
Alta Equipment Company
Detroit
11.2015 - 06.2025
- Monitored sales metrics and adjusted strategies accordingly.
- Built relationships with customers and industry professionals to establish long-term business growth.
- Developed and implemented sales strategies to maximize revenue growth.
Regional Sales Representative
Reco Equipment
Toledo
11.2001 - 11.2015
- Established relationships with clients to understand their equipment needs.
- Built client base and promoted products to new and existing clients.
- Established monthly sales objectives by creating effective sales plans and quotas.
Education
Some College (No Degree) - Sociology
Eastern Michigan University
Ypsilanti, MISkills
- Sales strategy and forecasting
- Customer relationship management
- Key account management
- Team leadership
- Business development
- Deal closing
Accomplishments
- 2006 Reco Salesman of the Year
- 2015-2024 Top 5 Genesis Dealer
- 2022 Sennebogen Dealer of the Year
Timeline
Director of Sales
Alta Equipment Company
11.2015 - 06.2025
Regional Sales Representative
Reco Equipment
11.2001 - 11.2015
Some College (No Degree) - Sociology
Eastern Michigan University
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