Bethany Gay
Bulverde ,TX
Summary
Professional Sales Leader and Enterprise Contributor with 8+ years of experience driving revenue across SaaS, IT, and multimedia sectors. Proven track record as a Director of Sales, scaling net-new business by 30% while simultaneously managing high-value enterprise accounts and complex, integrated solutions. Expert in both high-volume outbound acquisition and multinational channel program development, consistently overachieving targets with peak performances of 178% attainment. Skilled in leveraging data-driven insights to mentor high-performance teams and optimize GTM strategies for organizational scalability.
Overview
9
9
years of professional experience
Work History
Director of Sales
YNIS
San Antonio, TX
09.2025 - 04.2026
• Regional Strategy & Execution: Partner with executive leadership to drive
• Organizational scalability and regional growth strategies.
• Revenue Generation: Increased net-new business by 30% through strategic
• Mentorship and active revenue generation across new market segments.
• Strategic Account Management: Nurture long-term relationships with
• Enterprise-level accounts, delivering complex, brand solutions.
• Performance Operations: Established KPIs and conducted QBRs to ensure
• Pipeline accuracy and team excellence.
Commercial Acquisition Manager
Insight
Austin, TX
01.2024 - 09.2025
• Commercial GTM Strategy: Developed sales targets and regional strategies in
direct alignment with commercial goals.
• Enablement & Training: Designed and delivered comprehensive training to
equip teams with tools for complex SaaS and IT sales roles.
• Data-Driven Leadership: Utilized CRM data to identify and present
committed sales opportunities to board members, ensuring forecast accuracy
Channel Sales Coach
Insight
Austin, TX
02.2023 - 01.2024
• Channel Program Development: Developed and implemented a channel
sales training program for North America and Canada to optimize vendor
partnerships and ROI.
• Performance Mentorship: Coached 25 sales executives, achieving a 90%
success rate in performance improvement and partner engagement.
Channel Account Executive
Insight
Austin, TX
08.2017 - 01.2023
• Partner Ecosystem Growth: Strategically acquired new enterprise clients by
selling complex IT hardware, software, and services.
• High-Volume Attainment: Consistently overachieved revenue targets,
including 178% attainment in Q1 2022 and 150% in Q3 2021.
• Consultative Co-Selling: Conducted detailed need analyses and closed
complex deals in collaboration with specialized technical teams.
Multimedia Account Executive
Gannet Co
Austin, TX
12.2019 - 08.2020
• Sales Acquisition Via Business Cold Calling & Outbound Calls.
• Led Opportunity Generation and Outbound Phone Calls Activity for the Team Jan & Feb 2020.
• 100% Attainment in March 2020.
• Sold SEO/SEM Multimedia Campaigns for Altura Healthcare and University of Texas.
Account Executive
Idera
Austin, TX
10.2018 - 11.2019
• Commercial GTM Strategy: Developed sales targets and regional strategies in
direct alignment with commercial goals.
• Enablement & Training: Designed and delivered comprehensive training to
equip teams with tools for complex SaaS and IT sales roles.
• Data-Driven Leadership: Utilized CRM data to identify and present
committed sales opportunities to board members, ensuring forecast accuracy
Education
Bachelor of Science - Mass Communication
Texas State University
San Marcos, TX12.2016
Skills
Hiring, Onboarding & Coaching
Sales Management & Team Leadership
Strategic Planning & Account Planning
Channel Strategy & Partner
Management
Sales Processes & Forecasting
Quotas & Exceeding Sales Goals
Sales Enablement & Communication Training
Enterprise Selling (EDR/XDR & Infrastructure)
End-to-End Sales & Deal Closure
SaaS Sales & Enterprise Software
Cybersecurity Knowledge
Lead Generation & Qualification
Request for Proposal (RFP)
AI Strategy & Orchestration
Salesforcecom (CRM), hubspot, Sugar
Data Analysis & MySQL
Key Performance Indicators (KPIs)
Customer Satisfaction & Interaction
Account Management
Product Road Mapping
Digital Marketing & Social Media
Creative Problem Solving
Strategic Collaboration
MEDDPICC / Challenger Sales Methodologies
Go-To-Market (GTM) Strategy
Cross-Functional Alignment
Revenue Growth Pipeline Management Sales Training & Coaching Account Management B2B Sales
Technology Sales Multimedia Campaigns CRM Management High-Volume Outbound Sales Leadership
Development Goal Setting & Attainment Strategic Follow-Up Cross-Functional Collaboration
Performance Coaching Sales Process Optimization Client Acquisition Mentoring & Team Development
SaaS & Software Sales Digital Marketing Solutions KPI Tracking & Analysis Enablement GTM & Co-Selling
Timeline
Director of Sales
YNIS
09.2025 - 04.2026
Commercial Acquisition Manager
Insight
01.2024 - 09.2025
Channel Sales Coach
Insight
02.2023 - 01.2024
Multimedia Account Executive
Gannet Co
12.2019 - 08.2020
Account Executive
Idera
10.2018 - 11.2019
Channel Account Executive
Insight
08.2017 - 01.2023
Bachelor of Science - Mass Communication
Texas State University