BRUCE W. HANFT
Cumming,GA
Summary
A results-driven Sales Management Professional with a proven track record of driving revenue growth in both corporate and entrepreneurial environments. Expert leader skilled in talent acquisition, onboarding, and training high-performing sales teams that are rooted in value-added sales methodologies. Adept mentor dedicated to fostering professional excellence, corporate readiness, and strategic execution to maximize bottom-line results.
Overview
2025
2025
years of professional experience
Work History
Senior Strategic Account Manager
HB FULLER
Atlanta, GA
01.2011 - 01.2025
- Develop and execute comprehensive short- and long-term account strategies to successfully defend and expand market share within key accounts.
- Negotiate complex pricing structures and profit margins using robust value-selling models to capture optimum profitability.
- Manage the multi-tiered corporate contact matrix to ensure internal alignment and meet all external clients expectations flawlessly.
- Foster deep customer intimacy and strategic partnerships across key business verticals.
- Direct and monitor the on-site execution of key customer deliverables led by the regional sales team.
National Sales Director
RAZORGATOR INTERACTIVE GROUP (RIG)
Atlanta, GA
01.2006 - 01.2007
- Cultivated long-term business partnerships with high-level corporate executives at Fortune 500 companies to sell sports incentives and digital ticket management tech platforms.
- Spearheaded a regional sales division, contributing $6 million in personal sales toward a total of $20 million annual divisional milestone.
- Closed the first major enterprise corporate client for the companys newly introduced flagship Ticket Management System.
Senior District Sales Manager, Southeast
NATIONAL STARCH AND CHEMICAL COMPANY (Division of Henkel AG)
Atlanta, GA
01.2000 - 01.2006
- Directed the efforts of up to 10 Field Sales and Technical Service Representatives in this $34 million District covering Georgia, Florida, Alabama, North Carolina and South Carolina. Hired and trained Field Sales Team and aided with preparation and implementation of client presentations. Developed and monitored budgets for assigned territory.
Owner and operator
OWNER SPORTS TRAVEL INC
- Owner and operator of a company specializing in corporate entertainment to Major Sporting Events
Education
BBA - Business Administration
Oglethorpe University
MBA - Marketing
Mercer University Stetson School of Business
Skills
- Account strategy
- Value selling
- Customer relationship management
- Key account management
- Presentation skills
- Corporate Etiquette
Timeline
Senior Strategic Account Manager
HB FULLER
01.2011 - 01.2025
National Sales Director
RAZORGATOR INTERACTIVE GROUP (RIG)
01.2006 - 01.2007
Senior District Sales Manager, Southeast
NATIONAL STARCH AND CHEMICAL COMPANY (Division of Henkel AG)
01.2000 - 01.2006
Owner and operator
OWNER SPORTS TRAVEL INC
BBA - Business Administration
Oglethorpe University
MBA - Marketing
Mercer University Stetson School of Business