Bryan D. Bonham
Summary
Experienced paid media professional with a track record of delivering results in the fast-paced digital industry. Deep understanding of digital advertising trends and data analytics, enabling effective management and reporting on media platforms. Skilled in client communication, delivering actionable insights and driving client success through compelling prose.
Overview
13
13
years of professional experience
Work History
Media Analyst
Level Agency
05.2023 - Current
- Streamlined budgetary and performance pacing across the agency utilizing BigQuery and Google Connected Sheets.
- Drove client performance through management and optimization of PPC and programmatic campaigns.
- Delivered timely, accurate reports and updates to communicate performance and efficiencies.
- Created client media plans utilizing analytics to optimize lead generation performance and efficiency.
Quantitative Methods and Descriptive Analytics Teaching Assistant
University of Pittsburgh
08.2022 - 12.2022
- Demonstrate Excel for mathematical modeling, Monte Carlo simulation, and decision trees / decision analysis.
- Conducted recitation lectures on a weekly basis to a class of 17 students.
- Responsible for proctoring examinations and grading all work throughout the semester.
Marketing Intern
BrunnerWorks Marketing Agency
06.2022 - 08.2022
- Executed SEO initiatives involving best practices, analysis of competitive landscape, and technical auditing of client websites.
- Reformed time-sensitive client reports with up-to-date analytics, highlighting insights and shifting trends.
- Restructured nationwide commercial clothing retailer's non-branded SEM campaigns using Google Ads, Google Keyword Planner, MOZPRO, SEMrush, and Microsoft Excel.
Sales and Leasing Consultant
Subaru of Moon Township
09.2017 - 07.2020
- Developed strategic communication and critical thinking skillsets to align consumers on an appropriate product following a needs assessment.
- Successfully delivered through direct sale or lease over 250 vehicles to individual parties and businesses.
- Maintained filing systems for all clients as established by the Department of Transportation.
Non-Commissioned Officer
United States Marine Corps
04.2016 - 08.2017
- Accountable for the proficiency, conduct, and adherence of Marine Corps standards for all junior grade Marines within Airframes division of VMM-163.
- Conducted mentorship, performance reviews and feedback cycles of direct-report Marines.
Collateral Duty Inspector
United States Marine Corps
12.2015 - 08.2017
- Authority to approve or deny workmanship of Airframes and Corrosion Control work orders determining safe for flight
- Responsible for the completion and verification of more than 1,200 Aircraft work orders
- More than 6,000 man-hours of airframes and corrosion work orders contributing to a readiness rate consistently over 80%
Airframes Mechanic and Hazardous Waste Controller/ Non-Commissioned Officer
United States Marine Corps
02.2012 - 08.2017
- Supervised a fluctuating workforce of 8-13 employees facilitating: training, maintenance evolutions, and employee certification through priority management and delegation.
- Maintained Hazardous Material Program assuring organizational compliance with Federal and California State regulations.
- Deployed in two Western Pacific Marine Expeditionary Units, reaching 4 Continents, interacting with foreign armed forces and interfacing with a variety of cultures.
Education
Associates Degree - General Studies
Community College of Allegheny County
Pittsburgh, PABachelor of Science - Business Administration, Marketing
University of Pittsburgh, College of Business Administration
Pittsburgh, PA04.2023
Skills
- Social media marketing
- Computer skills
- Media planning
- Lead generation
- Advertising strategy
- Leadership skills
- Competitive analysis
- Verbal and written communication
- Campaign evaluation
- Teamwork and collaboration
- Critical thinking
Leadership Experience
- Non-Commissioned Officer, United States Marine Corps, 04/16, 08/17, Responsible for the conduct, proficiency, fitness levels, and adherence of Marine Corps standards for all E-3 and below ranking Marines within the Airframes and Corrosion Control sections of Marine Tilt-rotor Squadron VMM-163, Organized and delivered proficiency and conduct reports for 5 mentored Junior Marines to immediate supervisor
- Collateral Duty Inspector, United States Marine Corps, 12/15, 08/17, Authority to approve or deny workmanship of Airframes and Corrosion Control work orders determining safe for flight, Responsible for the completion and verification of more than 1,200 Aircraft work orders, More than 6,000 man-hours of airframes and corrosion work orders contributing to a readiness rate consistently over 80%
Timeline
Media Analyst
Level Agency
05.2023 - Current
Quantitative Methods and Descriptive Analytics Teaching Assistant
University of Pittsburgh
08.2022 - 12.2022
Marketing Intern
BrunnerWorks Marketing Agency
06.2022 - 08.2022
Sales and Leasing Consultant
Subaru of Moon Township
09.2017 - 07.2020
Non-Commissioned Officer
United States Marine Corps
04.2016 - 08.2017
Collateral Duty Inspector
United States Marine Corps
12.2015 - 08.2017
Airframes Mechanic and Hazardous Waste Controller/ Non-Commissioned Officer
United States Marine Corps
02.2012 - 08.2017
Associates Degree - General Studies
Community College of Allegheny County
Bachelor of Science - Business Administration, Marketing
University of Pittsburgh, College of Business Administration
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