TAYLOR TALKINGTON
Grove City
Summary
Results-oriented Media Analytics professional with 5+ years of experience in leveraging data-driven insights to optimize cross-channel performance to drive measurable campaign improvements. Adept at collaborating with marketing, strategy, and client teams to align analytic performance with business objectives to deliver scalable growth solutions.
Overview
4
4
years of professional experience
Work History
Media Analyst
Scotts Miracle-Gro
Marysville, OH
03.2024 - Current
- Develop company facing dashboards and reports for media performance, spending efficiency and competitor activity.
- Improved Meta engagement by 12% by structured creative testing and optimizations.
- Partner with Analytic Partners to help measure marketing effectiveness, media spend optimizations, and forecasting business performance.
- Own day-to-day management of Salesforce, Looker Studio, and Skai Marketing Platforms.
- Collaborate with cross-functional teams to develop data-driven recommendations for marketing initiatives.
Media Planner
Fahlgren Mortine
Columbus, OH
08.2023 - 03.2024
- Expanded YMCA Treasure Valley, Idaho membership enrollment by 13%, by creating strategic audience profiles and implementing lead generation social campaign strategies.
- Enhanced click performance for Capital University by 18% in a two-year time frame, while planning and optimizing based off historical performance.
- Delivered client-facing presentations on campaign performance and strategic adjustments to improve overall results.
- Established relationships with media vendors to negotiate efficient rates and placements.
- Trained junior team members on media planning and campaign launching platforms.
Associate Media Planner
Fahlgren Mortine
Columbus, OH
10.2021 - 08.2023
- Assisted in media planning, creative trafficking, and executed multi-channel campaign launches.
- Owned day-to-day management of paid social campaigns on TikTok, Snapchat, and Meta platforms.
- Created consistent media performance reports and dashboards for several clients detailing actionable insights.
- Monitored campaign KPIs and website traffic using various analytic tools like Adobe and Google Analytics.
- Supported budget tracking and allocation to ensure an efficient distribution of media spend.
Education
Bachelor of Science - Advertising & Marketing
Kent State University
Kent, OH 05-2020
Skills
- Google Analytics
- Adobe Analytics
- Salesforce Marketing Cloud
- Google Campaign Manager
- Looker Studio
- Social Media Platforms (TikTok, Snapchat, Meta)
Timeline
Media Analyst
Scotts Miracle-Gro
03.2024 - Current
Media Planner
Fahlgren Mortine
08.2023 - 03.2024
Associate Media Planner
Fahlgren Mortine
10.2021 - 08.2023
Bachelor of Science - Advertising & Marketing
Kent State University