BRYAN GOETTEL
Coralville
Summary
- Strategic Promotion: Promoted across multiple leadership levels based on demonstrated impact in advocacy strategy and partnership development.
- Enterprise Leadership: Expanded scope from execution to enterprise-level advocacy leadership, elevating advocacy from a programmatic activity to a core strategic lever.
- Cross-Functional Impact: Built and led diverse teams to deliver large-scale initiatives, including nationally recognized programs.
Overview
25
25
years of professional experience
Work History
Director, Advocacy and Alliances
Abbott (Formerly Exact Sciences)
03.2023 - Current
- Orchestrate enterprise screening patient advocacy strategy, aligning multi-million dollar partnerships with corporate priorities to expand market reach and clinical access
- Transformed the PGA TOUR Champions Cologuard Classic into a premier national advocacy platform, mobilizing leadership from 20 organizations and 450+ patients, survivors, and caregivers
- Cultivated high-impact relationships with prominent national figures, including NBC’s Craig Melvin and Simone Boseman, securing prime national media placements and high-profile speaking engagements
- Spearheaded strategic expansion into rare cancer communities, significantly broadening the organization's reach, advocacy footprint, and patient relevance
- Serve as the primary executive face for high-profile public speaking settings, including emceeing the Opening and Closing Ceremonies at the Cologuard Classic
Associate Director, Advocacy
Abbott
03.2021 - 03.2023
- Elevated the visibility and strategic influence of advocacy initiatives across both external partner networks and internal executive leadership
- Delivered decisive legislative testimony before the Arkansas Legislature, directly driving the passage of Senate Bill 309 to expand statewide screening access and insurance coverage
- Engineered a cross-functional webinar strategy that sustained partner engagement and retained 100% of critical external partnerships during unprecedented remote operations
- Scaled the liver advocacy framework post-launch for Oncoguard Liver, expanding community engagement and building critical clinical stakeholder trust
Senior Manager, Public Affairs
Abbott
03.2019 - 03.2021
- Directed day-to-day execution of a multi-million dollar advocacy budget, optimizing grants, programs, and partner engagements for maximum ROI
- Built and executed the initial advocacy launch strategy for Oncoguard Liver, establishing early market positioning to detect early-stage liver cancer in at-risk patients
- Devised and deployed PR plans to promote complex scientific research and study publications, successfully educating key stakeholders on portfolio evidence
- Collaborated with cross-functional internal stakeholders to align partnership strategies with federal and state policy agendas, contributing to key legislative shifts
Senior Manager, Cologuard Public Relations
Abbott
05.2017 - 03.2019
- Led comprehensive public relations for Cologuard, successfully positioning the nation’s first and only FDA-approved stool DNA colon cancer screening test
- Oversaw a high-profile national celebrity campaign featuring Harry Connick, Jr., which launched live on ABC’s Good Morning America
- Directed executive media and message training for celebrity ambassadors to ensure flawless brand alignment during national press circuits
- Negotiated and managed a strategic sports marketing partnership with the PGA TOUR and professional golfer Jerry Kelly, laying the groundwork for the title sponsorship of the Cologuard Classic
- Established a robust pipeline for patient and healthcare provider storytelling, creating authentic, compelling content for national PR opportunities
- Forged innovative co-marketing and PR partnerships with leading national colon cancer advocacy organizations to amplify community engagement
Vice President of Communications and Marketing
Supernova Companies
12.2014 - 05.2017
- Oversaw enterprise-wide external and internal communications for an emerging financial technology firm, establishing corporate messaging from the ground up
- Engineered the end-to-end brand identity and market launch for Supernova, directing the creation of corporate naming, sub-brands, logos, digital assets, and marketing collateral
- Spearheaded a comprehensive corporate rebranding initiative, managing external agency partnerships to develop and deploy modernized logo and brand concepts across a new digital platform
- Built and launched the company's inaugural social media architecture across Facebook, LinkedIn, Twitter, Instagram, and YouTube to drive digital engagement
- Directed earned media strategy for a New York Times bestselling author’s book releases in 2015 and 2017, securing high-profile placements in The New York Times, USA Today, Forbes, Bloomberg, Washington Post, CNBC, and Fox Business
- Optimized agency partnerships by identifying and embedding a specialized book PR agency, resulting in dozens of high-profile media placements that vastly outperformed previous promotional campaigns
- Authored comprehensive web copy and built the digital presence for the corporate site, blog, and a specialized education portal for partner financial advisors
- Drove an aggressive 300% increase in monthly web traffic sessions over a two-year period through targeted content and digital strategy
- Forged a strategic recruitment partnership with BuiltIn Chicago, boosting web traffic to record levels and establishing a consistent pipeline for top-tier technology talent
- Produced high-impact executive collateral, including speech presentations, brochures, and investor videos used by the CEO to pitch the world’s largest financial institutions
Director of Communications, Hiring Our Heroes (HOH)
U.S. Chamber of Commerce Foundation
04.2012 - 11.2014
- Led a four-person communications team for one of the nation’s most visible and recognized veteran and military spouse employment organizations
- Architected earned, paid, and social media communications campaigns, capturing thousands of national and local placements, including CBS Evening News, The Washington Post, The Associated Press, and The New York Times
- Cultivated a landmark strategic partnership with NBC News, resulting in high-profile events featured on the TODAY Show, a six-figure donation from the rock band KISS, and nationwide affiliate media coverage
- Managed high-stakes principal talent relationships, collaborating closely with Toyota executives and HOH spokesperson/Medal of Honor recipient Dakota Meyer on national event appearances, media tours, and op-eds
- Generated exponential community growth, utilizing organic and paid digital strategies to scale the Hiring Our Heroes Facebook audience from a few hundred followers to over 200,000
- Coordinated joint public relations and brand-building initiatives alongside elite corporate, nonprofit, and government partners, including the White House, U.S. Department of Veterans Affairs, Toyota, Starbucks, Uber, and Capital One
- Served as chief speechwriter and content architect, drafting executive speeches, op-eds, congressional testimony, press releases, and national advertising campaigns
- Acted as a primary national spokesperson, delivering public addresses at corporate and community engagements across the country, including emceeing high-profile benefit concerts before audiences of thousands
Senior Manager, Media Relations
U.S. Chamber of Commerce (USCC)
11.2009 - 04.2012
- Managed and coordinated broadcast media placement for elite policy experts, securing regular appearances on top-tier national television and radio networks, including NBC’s Today Show, ABC’s This Week, and Fox News
- Directed media outreach and logistical operations for major press events, including President Obama’s high-profile address to the U.S. Chamber of Commerce
- Translated complex economic and public policy issues into compelling pitches, successfully generating mainstream national media interest
- Cultivated deep, lasting relationships with national reporters and producers through targeted one-on-one engagement, opening new media opportunities for the organization
- Developed critical talking points and briefing materials for the CEO and senior executives ahead of major national media engagements
- Contributed to the communications team's selection as one of four national finalists for the prestigious 2012 PR Week Awards In-house PR Team of the Year
Bureau Chief & General Assignment Reporter
KWWL-TV
09.2008 - 08.2009
- Managed the Iowa City newsroom as bureau chief and led the station's news coverage across the Iowa City and Cedar Rapids markets
- Investigated and developed original news stories on a daily basis while consistently delivering high-quality content under tight deadlines
Sports Anchor/Reporter
KWWL-TV
08.2006 - 09.2008
- Anchored, produced, shot, edited, and wrote sportscasts covering NCAA Division I athletics, minor league baseball, and high school athletics
Sports Director
WNCF-TV
08.2004 - 08.2006
- Hosted and developed all original content for weekly, high-engagement half-hour sports programs
Sports Anchor/Reporter
KOTA-TV
09.2001 - 08.2004
- Anchored, produced, shot, edited, and wrote local sportscasts under daily broadcast deadlines
Education
Bachelor of Arts - Broadcast Journalism
University of Southern California
Los Angeles, CA05-2001
Professional Summary
First and foremost a relationship builder, I believe the greatest partnerships are built on a foundation of trust and authenticity. With a diverse background spanning more than two decades in journalism, public relations, marketing, and advocacy, my experiences navigating different perspectives have shaped an impactful career—from leading high-profile celebrity campaigns to successfully advocating for increased statewide cancer screening access. I gravitate toward mission-based organizations focused on creating change for the greater good, utilizing outside-the-box thinking and an innovative mindset to drive enterprise success.
Timeline
Director, Advocacy and Alliances
Abbott (Formerly Exact Sciences)
03.2023 - Current
Associate Director, Advocacy
Abbott
03.2021 - 03.2023
Senior Manager, Public Affairs
Abbott
03.2019 - 03.2021
Senior Manager, Cologuard Public Relations
Abbott
05.2017 - 03.2019
Vice President of Communications and Marketing
Supernova Companies
12.2014 - 05.2017
Director of Communications, Hiring Our Heroes (HOH)
U.S. Chamber of Commerce Foundation
04.2012 - 11.2014
Senior Manager, Media Relations
U.S. Chamber of Commerce (USCC)
11.2009 - 04.2012
Bureau Chief & General Assignment Reporter
KWWL-TV
09.2008 - 08.2009
Sports Anchor/Reporter
KWWL-TV
08.2006 - 09.2008
Sports Director
WNCF-TV
08.2004 - 08.2006
Sports Anchor/Reporter
KOTA-TV
09.2001 - 08.2004
Bachelor of Arts - Broadcast Journalism
University of Southern California