BRYAN MULLEN
New York,NY
Summary
Looking to contribute my skills in an ad sales environment that is forward looking
Overview
23
23
years of professional experience
Work History
Director, Client Partnerships
DIRECTV
New York, NY
04.2022 - 08.2024
- Manage and directly sell multiple client-facing verticals, including Pharmaceuticals, Insurance, and Technology.
- Managed direct selling to GroupM agencies and successfully achieved sales objectives.
- Successfully sold Linear TV, ADV TV, and digital platforms.
- Consistently surpassed revenue targets by employing a consultative selling approach and follow-up to generate new business and expand existing accounts.
- Acted as mentor/teacher to more junior Account Execs.
Associate Director, Agency Partnerships
Warner Media
New York, NY
11.2020 - 04.2022
- Managed media sales for Omnicom Media Group, optimizing revenue from Addressable TV, OTT, and Digital platforms.
- Top clients included: Nissan, Wells Fargo, Eli Lilly, State Farm, plus others.
- Established standardized rate cards for multiple platforms for the various OMG agencies.
Senior AE - Industry & Agency Group
DIRECTV-AT&T ADWORKS-XANDR
New York, NY
10.2012 - 11.2020
- Successfully offered extensive multimedia sales assistance to customers across various industries, including Financial Services, Auto, Insurance, and Retail.
- Managed agency responsibilities for OMG, TMK, and USIM, and covered the Southeast region.
- Utilized various mediums including Addressable TV, cross-screen addressable, DDL, and linear TV to improve TTCs.
- Consistently surpassed challenging sales targets for consecutive six years.
Vice President of Ad Sales
Kidzui
New York, NY
02.2011 - 10.2012
- Responsible for driving revenue and expanding partnerships as the Head of Ad Sales at a start-up browser and exploration engine focused on creating a safe online space for children.
President
BKM Media Solutions
New York, NY
06.2009 - 01.2011
- Delivered sales, marketing, and advertising expertise to a wide range of clients including agencies as well as those in apparel, video games, and CPG categories.
VP Ad Sales
MTV NETWORKS
New York, NY
01.2002 - 05.2009
- Demonstrated strong leadership skills by overseeing all aspects of sales efforts across a diverse portfolio of brands including Nickelodeon, Nick at Nite, and The N.
- Started as an AE and advanced to the positions of Director and VP Ad Sales.
- Managed key agency assignments for industry leaders, including GroupM, UM and Havas. Collaborated with clients such as J&J, Sony Pictures, Dannon, and Hasbro.
Education
M.B.A. - Marketing/Finance
NYU Stern School of Business
01.1983
B.S. - Business/History
State University of New York at Buffalo
01.1981
Skills
- Strategic Planning
- Revenue Generation
- Business Development
- Relationship Building
Timeline
Director, Client Partnerships
DIRECTV
04.2022 - 08.2024
Associate Director, Agency Partnerships
Warner Media
11.2020 - 04.2022
Senior AE - Industry & Agency Group
DIRECTV-AT&T ADWORKS-XANDR
10.2012 - 11.2020
Vice President of Ad Sales
Kidzui
02.2011 - 10.2012
President
BKM Media Solutions
06.2009 - 01.2011
VP Ad Sales
MTV NETWORKS
01.2002 - 05.2009
M.B.A. - Marketing/Finance
NYU Stern School of Business
B.S. - Business/History
State University of New York at Buffalo
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